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The Brilliance Blog

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Content Marketing

To Write for Search Engines or People: Which is Priority?

Today, writing content for the web needs to be more than just an opinion piece. If you want eyes on your words, you need to…

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3 Major Reasons Your eCommerce Site Needs a Blog

Studies have proven time and time again that blog content on your website helps build trust, helps generate leads, and increase your authority online. This…

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Google+ is Shutting Down: What You Need to Know

On June 28, 2011, Google+ was launched as Google’s fourth generation social media platform (after Orkut, Google Friend Connect and Google Buzz). On April 2,…

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How to Use Psychology for Succesful Email Marketing

Psychology comes into play with a lot of marketing efforts, and since email marketing is all about building a long-lasting relationship with new and existing…

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4 Reasons Why You Should Start a Podcast

It seems like nowadays everyone has a short or long selection of podcasts they listen to on a regular basis, and their lists usually have…

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Your Cheat Sheet for Writing for the Web

Website content is unique for a good reason. With attention spans shrinking and people’s demands to receive information fast online, website copy has to deliver…

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What Does Content Marketing Look Like in 2019

Content marketing proved to be important for all businesses in 2018. According to the Content Marketing Institute, the most successful B2B marketers spend 40 percent…

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Brand Guidelines: What Are They and Why You Need Them

No matter how strict you are with your brand, brand guidelines will allow you to make sure it stays cohesive throughout all your marketing efforts….

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7 Reasons Outsourced Copywriting is Key to Success

Not only can third-party copywriters improve your content’s SEO, but they will provide clear, value-driven messaging for your audience.

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How to Make Your Thank You Pages Convert Leads

Hooray! You’ve successfully attracted people to sign up for something through your digital marketing efforts- whether that be for a newsletter, deliverable, an event, or…

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5 Ways Increase Brand Awareness Through Email Marketing

Brand awareness is extremely important for your brand, and email marketing is one of the best outlets to remind your audiences about your business. According…

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Why is Organic SEO a Long-Term Strategy?

Search engine optimization (SEO) allows businesses of all sizes to connect with the people who need their products or services. What’s more is that SEO…

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Digital Marketing Benefits of WordPress

WordPress holds a very special place in our hearts because of its intuitiveness, simplicity, and customization capabilities. And, it seems like the rest of the…

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Start Harvesting Your Fall Email Marketing Strategy

School is back in session, football kicks off in less than two weeks, and Halloween candy and decorations are slowly becoming on sale at stores…

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4 Mistakes to Avoid With Your Website Messaging

Today, your website’s messaging serves as your digital sales pitch to visitors and customers alike. Because of this, it’s imperative to make sure your message…

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