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The Brilliance Blog

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Content Marketing

Keep Your Brand Top of Mind

In your mind, you are the go-to business when your audience has specific needs arise. But, we all know that in reality, that’s more of…

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5 SEO Myths You Probably Still Believe

If there’s one component of digital marketing that many people struggle to comprehend thoroughly, it’s, undoubtedly, organic SEO. We get it; it’s no easy feat…

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8 Questions to Check Your Web Pages' Effectiveness

Your website serves as the digital storefront for your visitors to explore your business. When a visitor clicks on a page, one of two things…

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Get Rid of These Old Content Marketing Strategies

Think about the very first cell phone you’ve ever owned. For me, I had the Motorola i60c with direct connect (the only way I had…

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Spruce Up Your Holiday Digital Marketing Now

You may have spent this week taking down your Halloween decorations and sneaking a piece of your kids’ candy from their stash, which means the…

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Why is No One Coming to My Website?

This blog’s title is a question or observation we regularly get from our clients when they come to us for a new website. We get…

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Write Content That Improves Your Bottom Line

Your target audience will more than likely review your products and/or services through your website before learning about them directly from you. They will spend…

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How to Find Topics to Blog About

Blogging can be a daunting task for any business. Not only do you have to find time in your busy schedule to write something new…

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Top 3 Reasons Why SEO Happens First

There is no room for afterthoughts when it comes to your digital marketing efforts. This is particularly the case with SEO, and too many marketers…

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It’s Time for a Content Audit!

It’s the middle of summer, and if you live locally in the Metro Atlanta area you may be spending a lot of time in the…

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Why You Should Repurpose Your Content

Your digital content collection is like your closet. It’s full of items that are reviewed and referenced on a frequent basis. Plus, there are likely…

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How to Determine the Right Length for Website Page Content

The short (and honest) answer to this question is, there is not a one-size-fits-all answer for length. However, there are some best practices you can follow to determine the proper length for your website pages.

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magic keyboard near to magic mouse

Why You Should Focus on Website Content Before Design

The process of building a website from scratch can be a timely one, but it’s important to do it in such a way that makes…

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How to Use Design to Enhance Your Blog Posts

Content marketing and blogging have become increasingly important for businesses over the last half decade, which means there is more content on the web than…

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All Things WordPress: Blogging Strategies for 2017

For our first All Things WordPress Meetup of 2017, we discuss a hot topic and possible New Year’s resolution for businesses: blogging. This Meetup discussed how…

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