Skip to main content

Why You Should Repurpose Your Content


Your digital content collection is like your closet. It’s full of items that are reviewed and referenced on a frequent basis. Plus, there are likely items in both collections that were once more relevant in your life than they are today. However, unlike your cluttered closet, you can make good use of your existing content collection by repurposing it into new media like blogs, podcasts, infographics and an array of other resources for your audience.

Repurposing your content will not only save you time, but it will bring a variety of other benefits. Learn the benefits of content repurposing and start making use of it in new, effective ways!

Keep Your Brand Voice Consistent

All strong brands have mastered consistency, whether it’s visually or through their content. When you repurpose your content into something new, you’re ensuring your brand’s voice and messaging stays consistent. This allows your message to come across clearly and effectively.

Expand Your Reach

Your main target audience may have a lot of similarities, but they also have their differences when it comes to absorbing information. Some people learn better from listening to audio than reading, and some are more visual learners than text readers. If you were to repurpose a blog, for example, into an infographic, you will then appeal more to your visual learners and attract this group to review your points. By changing the form of your existing content, you’ll instantly expand your reach to different segments within your audience.

Redeem Unsuccessful Content

Let’s face it – some of the content you create does not perform as well as others. Don’t beat yourself up over it; the content itself may not be the problem. In more cases than you think, it could be the way it was presented. If your recent podcast did not get the amount of listens that you thought it would, maybe it will perform better as a whitepaper series that will drive traffic to your website. Give your low-performing content a fighting chance and revive it into a new form!

Improve Your SEO

Search engine optimization is a very important part of any business’s digital marketing strategy, and content repurposing will help you improve your site’s SEO. When you produce more unique, high-quality content, Google will recognize you as a credible, trusted source for information. Plus, the more content you produce, the more chances you create for people to share your content and create backlinks for your website. Win-win-win!

Reassure Your Value and Knowledge

As someone who is offering products/services, you can never be too good at your craft.

Repurposing content allows you to reinforce and add to your industry knowledge while increasing your value to your customers. Also, repurposing content allows you to become more familiar with new forms of content and platforms, making you a more versatile digital marketer for your business.

The next time you’re looking to revamp your marketing efforts, take an existing piece of content and rework it into something new! You might be surprised with what you’ll find in your “content closet” that can be repurposed into something new and exciting for your audience to experience.

To learn more about repurposing content, contact GreenMellen today!

About the Author

Brooke Desmond

Communications Manager
With a passion for all things digital marketing, Brooke aims to give a unique perspective on the latest trends and ideas in this ever-changing space.

View Brooke's Profile

More from Our Blog

Common Marketing Problem: Your Brand Doesn’t Properly Reflect The Business

Let’s explore a critical aspect of your business that might be flying under the radar: your brand.  While it’s easy to overlook amidst the hustle…

Read More
sad young ethnic lady arguing during video call

Switching Your Website Data From Google Analytics 4 to Fathom

There are many options when considering which platform to track your website’s analytics. Google Analytics is an option most of our clients use and many…

Read More
macbook pro on brown table

Common Marketing Problem: Unclear and Inconsistent Value to our Audience

Tell us if this sounds familiar: you know what your business does, but you have difficulty explaining it to people. Friends at parties ask you…

Read More
photo of woman showing frustrations on her face