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The Brilliance Blog

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Content Marketing

Four Key Strategies for a Successful Blog

1. Define your audience: You have to know who your customer is to reach them. If you’re throwing a open house for your new real estate…

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Using Your Website Design to Engage, Persuade & Sell

Your website draws traffic but your page views aren’t converting into customers. Could it be that your website is pushing your customer away? Here are…

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How to get your WordPress website found on Google

Every business struggles at one point or another with how to be found by Google. Wading through the overwhelming amount of information online about marketing…

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How to Build a Following Around Your Favorite TV Show or Movie

While you may decide to blog about celebrities, entertainment news, or even a specific TV Show or movie, the techniques used to build a following…

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Content Marketing Workshop: How to Plan, Optimize, and Analyze Your Efforts

For many of us who work in the blogosphere, the phrase “Content is King” is a mantra. Here are my notes from the breakout session,…

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Simple related posts with Jetpack 2.9

It was just a few weeks ago that we were telling you about Jetpack 2.8 and the excellent Markdown feature and now Jetpack 2.9 has…

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Get Published On Linked In

Yesterday, Linked In announced some changes to their publishing platform, Linked In Pulse.  Starting soon, you will be able to share your Linked In posts with…

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5 Online Marketing Tools Everyone Should Know About

Everyone needs a toolbox — here are 5 online marketing tools that you should put in yours.

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Black Hat vs. White Hat SEO

I read a great article at MarketingZen.com on white hat vs. black hat SEO.  I wanted to share it. The infographic below shows a good…

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Don’t stop people from stealing your content

In our daily travels around the web we come across many articles on “how to keep people from stealing your content“.  Our opinion?  Don’t try…

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I know I should blog, but…

We’re big proponents of blogging.  Regularly posting new content on your site is a great way to rank better in the search engines, and a blog…

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Finding the time to blog

We’re big believers that most businesses could benefit from having a regularly-updated blog.  It helps showcase you as an expert in your field, gives you…

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7 Important Elements To Brainstorm Before You Build A Business Website

Beginning a web project can be a daunting task. There are many unknowns and even more possibilities. So how can you narrow down the many options? What do you focus on and what do you ignore?

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animal figurines on a staircase made of toy blocks

Make sure your content is in your control

We’re big believers in social media. We use Facebook, Twitter, LinkedIn, Google+, Pinterest and others on a daily basis. However, we also believe that it’s…

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Did your Google traffic drop? Here’s why

Google shuffles their search results constantly and applies many different small changes to their algorithm.  However, in the past few months Google has released a…

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