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The Brilliance Blog

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Content Marketing

DPI/PPI doesn’t matter at all on the web

I often hear people talking about the proper dpi/ppi to use when creating images for websites.  Here is the simple answer: it doesn’t matter at…

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Why do I need to worry about WordPress updates?

One of the pieces we offer as part of our WordPress development is ongoing maintenance — security updates, plugin updates, etc.  Why does that matter?…

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How you know it’s time for a redesign

Technology is ever-changing and constantly presenting new features and opportunities for web design. A website that was designed 2-3 years ago may not offer the…

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What is a “mobile responsive” site?

For the past few years, it’s been common for websites to have a “normal” version of their site and a separate “mobile” version.  This works…

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Stop worrying about keywords and just create great content

The title might be a bit simplistic for some, but we’re finding that many website owners are getting too focused on a few specific keywords…

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Consolidating plug-ins with Jetpack and WordPress SEO

Over the past few weeks I’ve been going through the WordPress sites that I manage (roughly 100 of them, between my projects and clients) and…

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What’s all this talk about “usability”?

More and more you’re hearing words thrown around like “User Experience”, “Usability”, “UX”, and “Experience Design” — while these terms sound pretty basic, a lot…

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WordPress 3.4 is here

WordPress has just released version 3.4 (codenamed “Green”, like us!) with a handful of very nice improvements. Theme Customizer For themes that support it, there…

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The steps we take when upgrading your WordPress site

WordPress is an amazing tool and we use it for virtually all of our client sites, but it’s essential to keep it upgraded.  Because of…

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Examples of How Studying Your Competition Isn’t Always Right

No matter what line of business you’re in, you can often get inspiration and ideas by checking out your competition. You can see what kind…

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How to make it all come together

Over the years, I’ve discussed a lot of ideas to help your business flourish online and today I’m going to show you what it looks…

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Our YMCA has one of the worst good-looking sites ever made

We love our local YMCA.  Both of my girls play soccer there, we’ve done various swim lessons, and my wife and I work out there…

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Content is still king

A few weeks ago, I decided to take the family on a Saturday trip to go horseback riding in the north Georgia mountains. The girls…

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How to make it all come together

Over the years, I’ve discussed a lot of ideas to help your business flourish online and today I’m going to show you what it looks…

Read More

Content is still king

A few weeks ago, I decided to take the family on a Saturday trip to go horseback riding in the north Georgia mountains.  The girls…

Read More