While you may decide to blog about celebrities, entertainment news, or even a specific TV Show or movie, the techniques used to build a following on a blog are universal.
Here are my notes from the breakout session, “How to Build a Following Around Your Favorite TV Show or Movie” presented by Rosemary Jean-Louis – content curator/editor – @GBP Digital from the 2014 Wordcamp.
Rosemary Jean-Louis, Georgia Public Broadcasting’s Desperate for Downton blogger, shares how she turned her passion for the show into the network’s number one blog and a fan destination to live chat, exchange information and make friends.
- Tip 1: Develop a persona
- Tip 2: Write About “oh snap” / OMG stuff — water cooler plots, gossip, behind the scenes, cast changes, fun stuff
- Tip 3: Milk a controversial plot line
- Tip 4: Build community (live chats, hangouts, Discus, twitter)
- Tip 5: Get stories from fans
- Tip 6: Interview famous people connected to show (start with smaller celebrities)
- Tip 7: Get out and speak: online videos, conferences, meet-ups, events about show
Here are Rosemary’s slides from the presentation:
