Explore our Latest Bright Ideas
Effective messaging is about painting a compelling picture that the audience can see themselves in. Your goal is to help them clearly see themselves buying your product or using your service. A messaging strategy is a tool for framing your brand in a way that your audience will understand.
What’s a solution to help get you off the exhausting content-creation hamster wheel? A content calendar. Not sure where to start? We’ve got you covered.
Implementing search engine optimization (SEO) strategies into your website can significantly improve your chances for exposure on search engine results pages (SERPs). Many factors play…
There are so many different things we could say about 2020. You’ve heard all of the adjectives ad nauseum—unprecedented, challenging, bizarre, etc. And as um……
Your website content serves multiple purposes, but ultimately, it will be the main deciding factor if users want to work with you. Strong website content…
One of the easiest ways to create original, valuable content for your audience is by blogging, but for many, it’s not as easy as it…
Content marketing has proven to be one of the most important aspects of a website, yet it is undermined as an afterthought by many businesses….
Collecting qualitative, useful feedback from your customers is a meaningful way to gain insight into improving your products, services or business. While there are many…
If you are an avid reader of our blog, you know we’ve discussed the importance of fresh, valuable website content for not only SEO benefits,…
Content has proven to be extremely important in all facets of marketing, yet many marketers still miss the mark to create content that converts. To…
A standard “chicken or the egg” situation we come across here at GreenMellen is whether we create content before designing wireframes or vice versa. There…
The phrase “know your audience” is marketing, business, and success 101, yet it’s astonishing how many businesses ignore their buyers’ characteristics when creating their marketing…
We’ve learned in our almost ten years of building a brighter web that there is one piece of the website puzzle that always takes the…
You’ve probably heard of all the benefits a blog can bring your business, ranging from SEO to increased sales, and we would agree that it…
A question we regularly get in regards to email marketing is when’s the best time an email should be sent. When your emails are delivered…
