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[ROUNDUP]: GreenMellen’s 10 Most Popular Blog Posts of 2020

2020

There are so many different things we could say about 2020. You’ve heard all of the adjectives ad nauseum—unprecedented, challenging, bizarre, etc. 

And as um… unique as 2020 has been, there were still plenty of perfectly normal things that continued to happen during this year. 

One of them was that we continued to write blog posts to help your business with their digital marketing efforts. Let’s take a look back at our top 10 blog posts from 2020.

Our Top 10 Blog Posts in 2020

1. How to Improve Your Marketing in 2021

You probably entered 2020 with high aspirations around your company’s marketing. You had big plans for social media and getting your email marketing back on track.

This was going to be your year. Then history happened and all of your grand plans went out the proverbial window. Now that 2020 is almost over and we’re still uncertain about the future, how do we plan for marketing in 2021? 

2. Here’s the Formula for a Perfect Blog Post

One of the easiest ways to create original, valuable content for your audience is by blogging, but for many, it’s not as easy as it may seem. Many people get hung up on details such as the frequency of creating a blog post, and when they focus too much on this, their content may not be up to par. 

We’ve written hundreds of blog posts, and think we’ve cracked the code of a perfect blog post.

3. GreenMellen Launches a New Look

We believe all businesses should audit their website every five years for a new look. We thought we needed to practice what we preached and revamped the GreenMellen website.

In all honesty, this project started in 2018…and we didn’t launch until 2020. With client work being our top priority, this became a side project that we chipped away at little by little over two years.

4. How to Ruin Your Landing Pages

Your website’s landing pages may be some of the most important pages on your site. When design and functionality are executed correctly, it will convert visitors into leads and collect their contact information for future marketing efforts. 

However, there are a handful of things too many business owners do with their landing pages that make them a wasted effort. Take a look at these common mistakes people make with their landing pages and how you can avoid them.

5. 4 Ways to Stand Out From Your Competition

No matter what industry you’re in, you’ll always have another business to compete against. Creating a genuine connection with your audience will play a key role in converting them to customers, but how you go about building this relationship will allow your business to be the “winner” in your space.

Here are four ways you can stand out from your competition.

6. 4 Tradeshow and Conference Alternatives During COVID-19

COVID-19 has wiped away any chance for large gatherings this year, especially work conferences and tradeshows. If your business counted on these events for new business and networking opportunities, we’re sure you’ve been scrambling for ways to connect with other attendees.

Luckily, GreenMellen is here to help you discover new ways to build a deep connection through these tradeshow alternatives.

7. The 6 Best Holiday Gift Ideas for the Marketer in Your Life

The holidays are quickly approaching. With the holiday season comes holiday gift shopping. And with gift shopping comes the inevitable debate around gift ideas. What should I get for this person?

For those of you with marketing people in your life, we’ve got a list of gift suggestions. That could be for your friend, co-worker, boss, spouse, or maybe even yourself. There’s no end of amazing marketing people out there who need more encouragement. 

8. 4 Website Copywriting Tips for Beginners

Your website content serves multiple purposes, but ultimately, it will be the main deciding factor if users want to work with you. Strong website content not only speaks directly to your customers, but it positions your business as the clear winner for their needs. 

Writing website content doesn’t come easy for many, so we’re here to share our top website copywriting tips for beginners.

9. 5 Ways to Decrease Your Email Bounce Rate

Imagine putting in a ton of work crafting the perfect email campaign and sending it to your list of subscribers, only to find that your email bounce rate is sky-high. This scenario happens far too many times, and it’s never a good thing.

A low email bounce rate is an excellent thing because it means your subscribers are receiving your email marketing campaigns through their mail server. There are many reasons why an email bounce rate is high, ranging from wrong email address/domain name, IP address reputation, and spammy content.

While some of these factors are out of your control, there are ways to decrease your email bounce rate to ensure your subscribers receive your well-crafted emails. 

10. What a Website Launch Day Looks Like

Congratulations! You approved your staging site, and we’ve scheduled the launch date! Now that we’re days away from making this new website visible to the public, here are a few things you can expect to happen on launch day and what you need to do between now and then.

What were your favorite blog posts from 2020?

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Robert Carnes

Marketing Manager

Robert Carnes is a freelance writer, published author, and professional marketer. His book, The Original Storyteller, is a 30-day guide to becoming a better storyteller. Robert lives in Atlanta and you can follow him on social media @jamrobcar.

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