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The Brilliance Blog

Explore our Latest Bright Ideas

Business

Building a Memorable Brand for Your Small Business

Merriam-Webster defines the term brand as, “a category of products that are all made by a particular company and all have a particular name.” In…

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Setting up Google’s AMP Project for your website

The Accelerated Mobile Pages (“AMP”) Project, led by Google and hundreds of other publishers, looks to make dramatic changes to how mobile content is delivered…

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How Gmail’s Changes Will Affect Your Business’s Email Marketing

Back in October 2015, Google announced that Gmail will be moved to a strict DMARC policy starting in June 2016. What You Need to Know…

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4 Digital Marketing Influences That Drive eCommerce Sales

The online marketing space is competitive, to say the least, and eCommerce businesses are all fighting to secure a top-ranking spot on Google for maximum…

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Digital Marketing Strategy for Startups

If you’ve recently started your own business, we applaud you and your courage to start your own venture! Your mind is probably racing with ideas…

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Cue the Thank Yous: How & When to Use Thank You Emails

There’s no way in denying that online shopping has became the new norm in just about anything retail. In fact, over 70% of the US…

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The Best Tools to Make Things Happen

What do we mean by “make things happen?” After all, things could mean a lot of things, so let’s clear the air about some…things. In…

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Meetup Business Panel: Learning from those that do it well

GreenMellen invited three local WordPress-focused business owners to join us at our most recent Meetup to discuss various aspects of owning a business. Fill out…

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Malware is getting worse, so keep your website secure

A popular form of malware on computers is known as “ransomware”. This malware will lock up all of your files and encrypt them, and the only…

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Don’t be too loyal to the brands you love

We all have brands that we love, whether it’s clothing, cars, electronics or any other area of life. There are reasons that we love those…

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What is Slack?

You’ve probably heard of the service called Slack sometime in the past few months, as it’s growing rapidly. Case in point, I was out with…

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Moving back to Asana

Earlier this year, we switched away from Asana for our daily tasks over to Teamwork.com. Teamwork is an awesome platform, but we’ve ultimately decided to…

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Presidential hopefuls love WordPress

As you may know, we love WordPress and use it for the core of every site we build. We have our reasons for using it,…

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You don’t need to register your site with search engines

We’ve said for years that “submitting” your site to search engines was a waste of time. It’s typically not harmful, but it’s of no value….

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Why we switched from Asana to Teamwork

(admin note: we’ve recently switched back to Asana, which you can read about here) A few years ago we made a major switch from Nozbe…

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