5 Social Media Marketing Mistakes (Too Many) Businesses Make
It’s a well-known fact that social media marketing is essential for business growth and consumer engagement these days. No matter the size of your business,…
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How Not to Handle Marketing Automation, Courtesy of AutoNation Ford
We’re big fans of marketing automation at GreenMellen. It can be a powerful tool in your arsenal, if you have the time and money to…
Small Businesses: Don’t Make These Marketing Mistakes!
The Internet has opened a new world of possibilities for small businesses. What was once dominated by large, nationally-known corporations has now morphed into a…
How to Market Your Niche Effectively
A common thought shared among small business owners is if they offer more products/services, they’ll get more customers as the result. While this makes sense,…
Building a Memorable Brand for Your Small Business
Merriam-Webster defines the term brand as, “a category of products that are all made by a particular company and all have a particular name.” In…
Setting up Google’s AMP Project for your website
The Accelerated Mobile Pages (“AMP”) Project, led by Google and hundreds of other publishers, looks to make dramatic changes to how mobile content is delivered…
How Gmail’s Changes Will Affect Your Business’s Email Marketing
Back in October 2015, Google announced that Gmail will be moved to a strict DMARC policy starting in June 2016. What You Need to Know…
4 Digital Marketing Influences That Drive eCommerce Sales
The online marketing space is competitive, to say the least, and eCommerce businesses are all fighting to secure a top-ranking spot on Google for maximum…
Digital Marketing Strategy for Startups
If you’ve recently started your own business, we applaud you and your courage to start your own venture! Your mind is probably racing with ideas…
Cue the Thank Yous: How & When to Use Thank You Emails
There’s no way in denying that online shopping has became the new norm in just about anything retail. In fact, over 70% of the US…
The Best Tools to Make Things Happen
What do we mean by “make things happen?” After all, things could mean a lot of things, so let’s clear the air about some…things. In…
Malware is getting worse, so keep your website secure
A popular form of malware on computers is known as “ransomware”. This malware will lock up all of your files and encrypt them, and the only…
Don’t be too loyal to the brands you love
We all have brands that we love, whether it’s clothing, cars, electronics or any other area of life. There are reasons that we love those…
What is Slack?
You’ve probably heard of the service called Slack sometime in the past few months, as it’s growing rapidly. Case in point, I was out with…
Presidential hopefuls love WordPress
As you may know, we love WordPress and use it for the core of every site we build. We have our reasons for using it,…