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The Brilliance Blog

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Business

Common Marketing Problem: Unclear and Inconsistent Value to our Audience

Tell us if this sounds familiar: you know what your business does, but you have difficulty explaining it to people. Friends at parties ask you…

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5 Most Common Marketing Challenges Small Business Owners Face

Marketing is deceptively complex. Creating a Facebook page and building a basic website seems simple, but having an online presence doesn’t automatically make you effective…

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Two GreenMellen Websites Recognized with Annual dotCOMM Awards

Marietta-based digital marketing agency GreenMellen received two annual dotCOMM awards for client websites launched during 2023.

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Building Your Marketing Tech Stack The Right Way

When building a marketing tech stack, which is essentially the list of tools you use for your marketing efforts, there are many things to consider….

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The Secret Recipe for the Best Agency/Client Relationship

Since opening our doors in 2009, we have seen our share of client types at GreenMellen. Just like marketing projects, no two clients we’ve worked…

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GreenMellen Core Value: We Think Outside the Box

It’s time to unpack our core value: we think outside the box. That’s easy to say, and much harder to live out. So what does this practically look like in our daily marketing?

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How Do We Build More Ethical and Humane Digital Marketing?

How does a humane perspective impact our practices? Why is it worth it to try being humane? Let’s examine these questions and more together.

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Home Builder Digital Marketing: 4 Tips on Where to Start

As a home builder, your day is full of so many decisions that pertain to the details and logistics of building homes. You’re answering to your subcontractors, your clients, architects, and designers. You rarely have time to sit down—let alone time to focus on your marketing.

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Why Digital Marketing is Vital to Your Advocacy Group’s Mission

Effective digital marketing is one solution to nonprofit overcrowding. Just having a website or social media account alone won’t fix the problem, but not having either will certainly cause your organization to fall behind.

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How Healthcare Professionals Can Use Digital Marketing to Grow Their Business

Today’s healthcare consumer is vastly different than a few years ago. Just like many other industries, consumers expect a user experience that’s both innovative and…

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The Best Way To Hire a New Marketing Person At Your Business

Hiring the right marketing person for your business can bring huge value, but it also takes plenty of time and preparation.

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A Guide to Digital Marketing for Small Businesses

As a small business ourselves, we love helping other small businesses reach their full digital marketing potential. While you may have a small operation, there’s…

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8 Marketing Tools We’re Certified to Help You With

Need help with a marketing service? Or want to use a specific digital tool? We’re ready to help your business with each of the following platforms.

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4 Ways Word of Mouth Referrals and Digital Marketing Work Together

Even in a highly digital age, relationships remain central to marketing and sales. When used strategically, online and relational marketing can work together in tandem.

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Your Guide to Using a Content Calendar for Better Content Marketing

What’s a solution to help get you off the exhausting content-creation hamster wheel? A content calendar. Not sure where to start? We’ve got you covered.

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