Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
During this Meetup, we had Matt James as a special guest speaker to talk about new ways to save money for your business. Whether you’re just starting out or have been in business for years, this Meetup is full of solid information about saving money. In case you missed it, below are the Meetup’s slides and […]
For many businesses, search engine optimization (SEO) is a very important piece of gaining traffic to your website — and ultimately to sales. During this Meetup, Mickey looks at every major aspect of SEO including an overview of how Google works, things that matter for SEO in 2017, how local SEO can affect your business, […]
Trust building is a very important component to a strong customer base, and word of mouth advertising has proven to be effective for years. For any small business, eCommerce business or global corporation, testimonials can have a strong impact on their business. More importantly, with the help of the Internet and various rating websites like […]
If you are a small business owner, you know firsthand that there are a lot of checkboxes to complete when building your brand. While some of these tasks are simpler than others, building your brand’s voice can be tricky. Sure, you may know your business like the back of your hand but defining your brand […]
During this Meetup, we had a panel of three local business owners who use WordPress to generate income. We tried to get a mix of companies, and these three have very different approaches but all three are quite successful and have great things to share with us. The panel consisted of: Jenny Munn of The Munn […]
When you think of “today’s marketing,” you think of terms like email marketing, social media, responsive web design and SEO. These new-age tactics tend to cloud our memory of a simpler time before digital marketing became top priority. Gone are the days where a business’s choices consisted of only television, radio, billboards or print advertising. While we’re […]
It’s a well-known fact that social media marketing is essential for business growth and consumer engagement these days. No matter the size of your business, these social platforms are a necessary part in growing awareness for your products/services. Unfortunately, there have been too many brands that make the same mistakes over and over (and over) again. […]
We’re big fans of marketing automation at GreenMellen. It can be a powerful tool in your arsenal, if you have the time and money to invest and do it right. If you don’t take the time to do it right, you may end up like our friends at AutoNation Ford. As we saw years ago […]
The Internet has opened a new world of possibilities for small businesses. What was once dominated by large, nationally-known corporations has now morphed into a place where every business, no matter their size, needs to start. Now more than ever, it’s easier to start a small business, but the daunting truth is that 80 percent […]
A common thought shared among small business owners is if they offer more products/services, they’ll get more customers as the result. While this makes sense, having a business niche can actually boost business more than offering a wide range of products. It may not make sense to everyone, but providing knowledge about a small set of products/services […]
