Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
Today, due to social media and technology, you have more exposure and access to your audience than ever, but that opportunity comes with many risks. Even though you’re a business owner or work in marketing, you’re still human and will make mistakes. But, the good news is that you can learn from the ones that […]
We recently looked at when it’s time for a website redesign, and now we’re going to dive into when it’s time for a brand refresh. Some of the most well-known brands in the world have gone through branding updates, ranging from Google and Instagram to Netflix and Olive Garden (and even us). A brand refresh […]
If you own a business, no matter if it’s a small business or corporation, every moment of your day is precious. One segment of your business that’s timely is marketing, but it’s something that needs careful planning and dedication. A way to open up your schedule to focus more on your core business is by […]
We have talked about the mobile-first index briefly in other posts and our A Brighter Web podcast, but this post is dedicated to explaining its importance for your website. If this phrase is new to your ears, we highly encourage you to take the time to verse yourself in this significant Google change, as this […]
Just like 2017, digital marketing will be very important for your business in 2018. While these points are not the only areas you need to focus on, this “alphabet” of digital marketing will be a great starting point to pave the way for your digital marketing success next year. Check out our A-to-Z list of […]
WordCamp US 2017 was the 128th WordCamp of 2017 and full of WordPress tips, lessons, and announcements. While the attendees ranged from WordPress beginners to advanced developers, everyone expressed their excitement to see the annual State of the Word lecture at the end of the weekend. In case you don’t know what the State of the […]
No matter if your business is located in a large city like Atlanta or a small town in South Dakota, it’s important to stand out in your area. While small businesses are often challenged with differentiating themselves against large corporations and recognizable brands, there are tactics you can take to stand out in your city. […]
During this Meetup, we had Matt James as a special guest speaker to talk about new ways to save money for your business. Whether you’re just starting out or have been in business for years, this Meetup is full of solid information about saving money. In case you missed it, below are the Meetup’s slides and […]
For many businesses, search engine optimization (SEO) is a very important piece of gaining traffic to your website — and ultimately to sales. During this Meetup, Mickey looks at every major aspect of SEO including an overview of how Google works, things that matter for SEO in 2017, how local SEO can affect your business, […]
Trust building is a very important component to a strong customer base, and word of mouth advertising has proven to be effective for years. For any small business, eCommerce business or global corporation, testimonials can have a strong impact on their business. More importantly, with the help of the Internet and various rating websites like […]
