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The Secret Recipe for the Best Agency/Client Relationship


Since opening our doors in 2009, we have seen our share of client types at GreenMellen. Just like marketing projects, no two clients we’ve worked with are the same, but there are a handful of consistent qualities (or ingredients) that create a strong agency/client relationship.

In the ever-evolving world of digital marketing and business, in general, establishing a strong agency/client relationship is necessary to create the best deliverables and shared success. When executed correctly, this partnership can lead to seamless collaboration, sought-after results, and long-term growth. 

In this blog post, we’ll explore the ingredients that make up the (not so) secret recipe for a strong agency/client relationship. 

Constant and Transparent Communication

At the heart of any successful relationship lies open and transparent communication. Both the agency and the client should establish clear channels of communication and set expectations from the beginning. 

Throughout the project, the agency needs to keep clients in the know about everything happening on their end, and the client needs to quickly answer any questions the agency has. Regular status updates, progress reports, and meetings are essential for ensuring that everyone is on the same page. 

Well-Defined Goals and a Shared Vision

Alignment of goals and vision is pivotal for a strong agency/client relationship. Before embarking on any project, it is crucial to define common objectives and develop a shared understanding of what success looks like. That’s why both an agency and client can expect to have a handful of discovery calls or emails to clearly define the desired goal and vision. 

Oftentimes, after these conversations take place, an agency will create a scope of work (SOW) that clearly defines the deliverables, expectations, and timeline of a project. This document ensures that all parties are on the same page and there are no surprises throughout the project.

Collaboration and Shared Expertise

A healthy agency/client relationship thrives on collaboration and sharing each other’s expertise. Instead of viewing each other as separate entities, both sides should aim to foster a sense of teamwork and shared responsibility. 

As an agency, we would never expect a client to understand all the ins and outs of what we do (that’s usually why they hire us). To that point, we rely strongly on our clients’ industry expertise to ensure that the deliverables we are creating not only work for their business/client base but are also created in a way to make them look like the clear “go-to” industry expert. 

This is why it’s important to involve key stakeholders from both the agency and the client’s team in discussions, brainstorming sessions, and decision-making processes. This collaborative approach not only enhances creativity and innovation but also builds trust and strengthens the bond between the agency and the client.

Proactive Problem-Solving

Challenges and obstacles are an inevitable part of any project. However, how an agency and a client tackle these hurdles can define the strength of their relationship, and both parties should adopt a proactive problem-solving mindset. 

By working together to identify issues, brainstorm solutions, and implement necessary adjustments, they can overcome obstacles more efficiently. This approach builds resilience, demonstrates commitment, and showcases the agency’s ability to adapt and meet the client’s needs.

Continuous Learning and Improvement

To maintain a strong agency/client relationship, both parties must commit to continuous learning and improvement. Embracing new technologies, industry trends, and market insights allows the agency to provide innovative solutions and stay ahead of the curve. It’s one of our core values and something we feel the most successful agencies adopt into their beliefs. 

Similarly, the client should remain open to new ideas and approaches, fostering an environment of growth and progress. Regularly reviewing the relationship, identifying areas for improvement, and implementing necessary changes contribute to its longevity and success.

As you can see, the recipe for this relationship is not a one-time effort; it requires ongoing dedication and commitment from both parties. Investing time and effort in nurturing this relationship sets the stage for long-term success, mutual growth, and a partnership that surpasses expectations.

If you are ready to work with an agency that will always strive for a strong partnership with their clients, contact GreenMellen and let’s talk about your next project!

About the Author

Brooke Desmond

Communications Manager
With a passion for all things digital marketing, Brooke aims to give a unique perspective on the latest trends and ideas in this ever-changing space.

View Brooke's Profile

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