Skip to main content

The Brilliance Blog

Explore our Latest Bright Ideas

Business

Car dealers don’t listen on Twitter either

Late last year I performed a few simply Twitter tests for churches.  I found 36 churches that had their Twitter account listed on their home…

Read More

Your customer service starts with the person that answers the phone

While I’m certainly not a big fan of the phone, I still use it quite often.  As you’ve probably noticed, while businesses love their fancy…

Read More

Why are churches so far behind?

I was recently asked a question, based on this chart: If [that chart] is true, then why are churches so far behind in web site…

Read More

Facebook makes some nice upgrades to their Pages

A while back, I covered the difference between Facebook profiles, pages and groups.  In a nutshell, “profiles” are for people, “pages” are for organizations, and…

Read More

Content is still king

A few weeks ago, I decided to take the family on a Saturday trip to go horseback riding in the north Georgia mountains.  The girls…

Read More

More on churches and Twitter

Last month, I wrote a post about churches not responding well on Twitter and it got a nice response.  I followed it up with a…

Read More

Your business needs a website

I can’t believe I’m writing a post like this in 2010, but the sad fact remains that some small businesses don’t have websites. A friend…

Read More

More churches are on Twitter, but are they listening?

As I’m sure you’ve noticed, more and more churches are hopping onto Twitter and it’s becoming quite common to see the blue [T] icon in…

Read More

Twitter is like Coke Zero

I’m finding that a lot of new products and technologies seem to follow the same pattern: They first come out, and some leading edge businesses…

Read More

More clicks = better rankings in Google?

I was talking to @jasonbhuffman on Twitter about search engine optimization on his church site, and he told me this: I was informed that on…

Read More

You’ve gotta give before you can get

It’s a idea we’ve all heard before: You’ve gotta give before you can get.  Churches often apply it to tithing, many apply to social networking…

Read More

Don’t be like a “University Website”

A few weeks back, the popular comic strip xkcd posted an image titled “University Website“.  It was simply a Venn diagram that showed the difference…

Read More

Seriously, your church isn’t made of bricks

I talked about this four years ago, but feel it’s worth mentioning again. If you ask most someone: “Tell me about your church“, they’ll usually…

Read More

Churches: Stop contemplating social media and just dive in.

Over the past year, I’ve worked with a variety of churches to help get their social media effort off the ground or help to fine-tune…

Read More