Skip to main content

The Brilliance Blog

Explore our Latest Bright Ideas

Business

How to maintain an active blog

Ali and I first met back in 2005 when we both worked at Mt. Bethel UMC in the marketing department of the church. We redesigned…

Read More

Single page web sites are trendy, but are they really what you need?

A popular trend in websites lately is a single-page design. An example would be this theme from StudioPress; it has a few sub-pages, but is…

Read More

The obvious choice isn’t always so obvious

Imagine you’re at a baseball game, waiting for it to start. At the conclusion of the singing of the National Anthem, everyone cheers and applauds….

Read More

5 Years of GreenMellen

If you had asked Mickey or me five years ago where we would be today, our answer would be far fetched from reality. Five years ago…

Read More

How voice search is changing the keywords we use

Google has been around for 15 years, and while they are continually updating their algorithm we’ve been continually updating the way we search. A popular…

Read More

The hierarchy of attention; or, why we hate your robocalls

Today in Georgia we have a handful of runoff elections, and our phones have been ringing off the hook with robocalls from some of the…

Read More

A little effort goes a long way

In most industries, a bit of extra effort (or even simply nominal effort) can go a long way. While it can apply in a variety…

Read More

5 Tips for Working On the Go

Please check which of the following statements best describes you: My car is my best friend. I own a laptop because I am always on…

Read More

Going from great to amazing

I had an interesting experience a few days ago.  Ali and I were meeting with a colleague at a fast food restaurant for a brief…

Read More

Why Fake Reviews Are Bad News For Your Business Online

Consumers often use sites like Yelp to help them make decisions, so having positive reviews of your business online is increasingly important.   If you…

Read More

Choosing the right WordPress theme

With literally tens of thousands of WordPress themes available online, finding the right one can be a difficult task. Here are a few tips to…

Read More

How to brainstorm before you begin branding

Everyone wants their project to go smoothly and be successful at grabbing their audience’s attention. Here are some basic questions to ask yourself before contacting…

Read More

Time shift to get more done

The idea of time shifting isn’t new, though it’s often only thought about in terms of recording TV shows on a DVR to watch later….

Read More

Getting to inbox zero

Getting your inbox completely cleaned out is something that many people find daunting, but in reality it’s not too bad once you get started.  It…

Read More

Style Guides – keep your brand consistent

Simply put, a style guide is a compilation of design elements that helps to keep your brand consistent. It can be as simple as a one…

Read More