Mobile-First Index: Your Website's Lifeline for 2018
We have talked about the mobile-first index briefly in other posts and our A Brighter Web podcast, but this post is dedicated to explaining its…
The Brilliance Blog
Explore our Latest Bright Ideas
Business
The A to Z of Actionable Digital Marketing for 2018
Just like 2017, digital marketing will be very important for your business in 2018. While these points are not the only areas you need to…
2017 State of the Word Recap
WordCamp US 2017 was the 128th WordCamp of 2017 and full of WordPress tips, lessons, and announcements. While the attendees ranged from WordPress beginners to advanced…
How to Make Your Small Business Stand Out in Your City
No matter if your business is located in a large city like Atlanta or a small town in South Dakota, it’s important to stand out…
All Things WordPress: Business on a Shoestring Budget
During this Meetup, we had Matt James as a special guest speaker to talk about new ways to save money for your business. Whether you’re just…
All Things WordPress: Climbing to the Top of Google in 2017: SEO That Works
For many businesses, search engine optimization (SEO) is a very important piece of gaining traffic to your website — and ultimately to sales. During this…
Testimonials: Why You Need Them on Your Website
Trust building is a very important component to a strong customer base, and word of mouth advertising has proven to be effective for years. For…
Perfecting Your Brand Voice
If you are a small business owner, you know firsthand that there are a lot of checkboxes to complete when building your brand. While some…
All Things WordPress: Growing Your Business in 2017
During this Meetup, we had a panel of three local business owners who use WordPress to generate income. We tried to get a mix of companies,…
Traditional Marketing Tactics That Still Work Today
When you think of “today’s marketing,” you think of terms like email marketing, social media, responsive web design and SEO. These new-age tactics tend to cloud our…
5 Social Media Marketing Mistakes (Too Many) Businesses Make
It’s a well-known fact that social media marketing is essential for business growth and consumer engagement these days. No matter the size of your business,…
How Not to Handle Marketing Automation, Courtesy of AutoNation Ford
We’re big fans of marketing automation at GreenMellen. It can be a powerful tool in your arsenal, if you have the time and money to…
Small Businesses: Don’t Make These Marketing Mistakes!
The Internet has opened a new world of possibilities for small businesses. What was once dominated by large, nationally-known corporations has now morphed into a…
How to Market Your Niche Effectively
A common thought shared among small business owners is if they offer more products/services, they’ll get more customers as the result. While this makes sense,…
Building a Memorable Brand for Your Small Business
Merriam-Webster defines the term brand as, “a category of products that are all made by a particular company and all have a particular name.” In…
