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The Brilliance Blog

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Business

Trademark Symbols: When and Where to Use Them On Your Website

If you own a trademark, it’s important to understand when it’s appropriate to use it on your website. It may seem like they need to be used all the time, but that’s not always the case.

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6 Reasons Why You Should Outsource Your Digital Marketing

If you own a business, no matter if it’s a small business or corporation, every moment of your day is precious. One segment of your…

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Mobile-First Index: Your Website's Lifeline for 2018

We have talked about the mobile-first index briefly in other posts and our A Brighter Web podcast, but this post is dedicated to explaining its…

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The A to Z of Actionable Digital Marketing for 2018

Just like 2017, digital marketing will be very important for your business in 2018. While these points are not the only areas you need to…

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2017 State of the Word Recap

WordCamp US 2017 was the 128th WordCamp of 2017 and full of WordPress tips, lessons, and announcements. While the attendees ranged from WordPress beginners to advanced…

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How to Make Your Small Business Stand Out in Your City

No matter if your business is located in a large city like Atlanta or a small town in South Dakota, it’s important to stand out…

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All Things WordPress: Business on a Shoestring Budget

During this Meetup, we had Matt James as a special guest speaker to talk about new ways to save money for your business. Whether you’re just…

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All Things WordPress: Climbing to the Top of Google in 2017: SEO That Works

For many businesses, search engine optimization (SEO) is a very important piece of gaining traffic to your website — and ultimately to sales. During this…

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Testimonials: Why You Need Them on Your Website

Trust building is a very important component to a strong customer base, and word of mouth advertising has proven to be effective for years. For…

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Perfecting Your Brand Voice

If you are a small business owner, you know firsthand that there are a lot of checkboxes to complete when building your brand. While some…

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All Things WordPress: Growing Your Business in 2017

During this Meetup, we had a panel of three local business owners who use WordPress to generate income. We tried to get a mix of companies,…

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Traditional Marketing Tactics That Still Work Today

When you think of “today’s marketing,” you think of terms like email marketing, social media, responsive web design and SEO. These new-age tactics tend to cloud our…

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5 Social Media Marketing Mistakes (Too Many) Businesses Make

It’s a well-known fact that social media marketing is essential for business growth and consumer engagement these days. No matter the size of your business,…

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How Not to Handle Marketing Automation, Courtesy of AutoNation Ford

We’re big fans of marketing automation at GreenMellen. It can be a powerful tool in your arsenal, if you have the time and money to…

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Small Businesses: Don’t Make These Marketing Mistakes!

The Internet has opened a new world of possibilities for small businesses. What was once dominated by large, nationally-known corporations has now morphed into a…

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