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The Brilliance Blog

Explore our Latest Bright Ideas

Business

How to brainstorm before you begin branding

Everyone wants their project to go smoothly and be successful at grabbing their audience’s attention. Here are some basic questions to ask yourself before contacting…

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Time shift to get more done

The idea of time shifting isn’t new, though it’s often only thought about in terms of recording TV shows on a DVR to watch later….

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Your business and the new Google+ Dashboard

Google is slowly amassing a large collection of tools for small businesses, and now you can more easily manage them all in one place.  With…

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Getting to inbox zero

Getting your inbox completely cleaned out is something that many people find daunting, but in reality it’s not too bad once you get started.  It…

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Style Guides – keep your brand consistent

Simply put, a style guide is a compilation of design elements that helps to keep your brand consistent. It can be as simple as a one…

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Connecting beyond social media

The telephone was created in 1876 and served as a means to transmit messages and enhance the power of speech. Almost 100 years later email…

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Seasons Greetings

Looking back at 2012, there’s no denying that we have been extremely blessed in our endeavors to not only grow our company, but also to…

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Yelp is more important (and scary) than ever

Yelp has been around for a long time, but over the past few years it’s really been growing.  We recently showed you some ways to…

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Getting things done

Here at GreenMellen, we pride ourselves on our productivity, quick-turnarounds, and organization. Of course none of these qualities are achievable without an arsenal of tools that allow us to…

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Here’s Why Your Industry Competitors Aren’t (Necessarily) Your Enemy

Local events and meetups are a great place to meet people, learn new ideas and I just like an excuse to get out of the…

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The ROI of social media is survival

If you’re a huge brand, there are tools out there to help you measure the ROI of your social media efforts.  For smaller businesses, though,…

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Your business isn’t perfect, but that’s ok

A few days ago, I shared the story of a recent visit to Marlow’s Tavern.  In that post, I referenced a post from Scott Stratten…

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Marlow’s Tavern, meet Gary Vaynerchuk

Last week, I saw a speech that Gary Vaynerchuk gave to a bunch of RE/MAX realtors on the topic of social media engagement and it…

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Google+ Business Pages are now live; here’s how to get started

Google has finally launched their business pages feature, and it’s open for everyone to sign up.  You can read more about it on the Google…

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Simple Videos Can Be Amazingly Effective Online Content

We encourage our clients to use video to help show their customers what they have to offer. Highly polished videos can be expensive and time-consuming….

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