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The Brilliance Blog

Explore our Latest Bright Ideas


How to Discover Who Your Marketplace Competitors Are

Every business has competition. No one is completely alone in a marketplace. However, not every business leader fully understands their competition or the marketplace they serve.

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How Design Impacts Your Business’s Marketing Success

Your business’s marketing budget has to cover a lot of ground.  From paid ads and content creation, to social media management and email marketing, all…

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4 Ways to Stand Out From Your Competition

No matter what industry you’re in, you’ll always have another business to compete against. Creating a genuine connection with your audience will play a key…

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Effective Branding: The Must-Haves for a Memorable Brand

Businesses like Nike, Apple and Coca-Cola have worked tirelessly to become the most iconic brands in the world. They have successfully connected with their audience…

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Best Practices for Working from Home

It’s strange to say that many businesses are officially “getting used to” working from home during the COVID-19 crisis, but it has become the new…

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Why Your Business Should Hire a Digital Marketing Agency in 2020

It’s that time of year when businesses look back at their accomplishments and areas of improvement for Q1. If you’re finding that your business’s marketing…

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Does Your Logo Need an Update?

A brand consists of several elements that must work together to create a memorable experience. These elements range from the message on your voicemail to…

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Get In Your Audience’s Head for Effective Marketing

The phrase “know your audience” is marketing, business, and success 101, yet it’s astonishing how many businesses ignore their buyers’ characteristics when creating their marketing…

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5 Offline Marketing Tactics That Still Work Today

The power of a robust digital presence goes a long way for many brands and industries. However, there are plenty of offline, traditional tactics that…

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The Guide to Getting More Links to Your Website

If you’ve thoroughly researched search engine optimization (SEO), you’ll learn that getting other sites to link to yours is a critical piece to ranking well….

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A Look Back at 2018

With 2019 in full swing, we felt like it would be a great time to reflect on some highlights from 2018. 138 Managed Websites GreenMellen…

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4 Reasons Why You Should Start a Podcast

It seems like nowadays everyone has a short or long selection of podcasts they listen to on a regular basis, and their lists usually have…

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How to Get More Google Reviews

Digital reviews are quickly becoming as powerful as word of mouth from friends and family. In fact, according to studies, 85% of consumers trust online…

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Marketing Mistakes Too Many Businesses Make

Today, due to social media and technology, you have more exposure and access to your audience than ever, but that opportunity comes with many risks….

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Is It Time for A Brand Refresh?

We recently looked at when it’s time for a website redesign, and now we’re going to dive into when it’s time for a brand refresh….

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