Your business’ marketing stack is all of the digital tools you use to get your work done. That includes everything from your website builder, email manager, social media scheduler, and everything in between.
There are endless digital tools available, and new ones pop up all of the time. Choosing the right tools and leveraging them to your advantage is a constant challenge in business marketing. Which tool is the right fit? How do you use all of the right features?
To help our clients get the most out of their marketing stack, GreenMellen has gotten certified in a number of the top digital tools. This means that we’ve taken the official courses required by each platform so you don’t have to.
Need help with a marketing service? Or want to use a specific digital tool? We’re ready to help your business with each of the following platforms.
1. Active Campaign
Email is an important platform for any marketer. And if you want to do any mass email marketing, you’ve got to use a digital tool. There are countless ones you could use—each with its pros and cons.
Active Campaign is among the most popular and useful for small businesses. GreenMellen is an official agency partner on Active Campaign and we even use it for our email campaigns. Speaking of which, you can always subscribe to our monthly newsletter by adding your email to the signup form in the footer of this page.
There are so many email marketing options out there, we couldn’t limit ourselves to just one tool. That’s right—Mailchimp is an alternative to Active Campaign and does many of the same things.
An Atlanta-based company just like us, Mailchimp has expanded to include more than just email. You can now use them for building a website, starting an online store, scheduling social media, even sending out physical postcards.
If you need help getting started with Mailchimp, GreenMellen is a certified partner. That means not only are we experts on using the platform, we can also connect directly with your existing account without having to pay for an additional user seat.
3. Sprout Social
Posting to social media doesn’t always require using a separate digital tool. There are a few pros to posting all of your content manually to Facebook, Twitter, and the rest. However, this can be time-consuming and frustrating.
Using a social media scheduling tool helps speed up the process and gives you more access to metrics reporting. Just like email marketing, there are endless social scheduling options and we’ve used a fair number of them.
However, GreenMellen is an official agency partner with Sprout Social because of how robust their platform is for our clients. By partnering with us to manage your social media, you get all of the power of Sprout Social along with our expertise on how to use the tool.
What’s the right place to host your website? There’s no one right answer for every business—it depends on your needs and expectations. But picking the right host matters.
While we work with many website hosts, we prefer to help our clients to be hosted on Flywheel. And because we work with them so often, we’re among their website agency partners.
Because we do what’s right for our clients, we make sure you always own your website hosting. That way, you have the freedom to manage the website yourself. And hosting with a reputable company like Flywheel ensures that this will be a smooth process no matter what.
Understanding data is one of the keys to making effective marketing decisions. That’s one of the benefits of digital marketing—you can track what your audience is doing.
However, too much data can also be overwhelming. Thankfully, there are data visualization tools that compile all of your numbers into one place, with helpful charts and graphs.
Our data visualization platform of choice is Databox. One of those reasons is because their tool is powerful and easy to use with our clients. Another reason is because of their robust agency program. GreenMellen can manage multiple clients with lots of data, all in the same place.
6. Google Analytics
No conversation about marketing data is complete without mentioning Google Analytics. It’s the industry standard for tracking and measuring website performance. We make sure every website we build has Google Analytics installed, but we can also help you understand what all of those numbers mean.
That’s because we’ve earned the Google Analytics certification. And we do our best to stay on top of all the latest data trends and update their platform. This is quite an undertaking but we do it to help our clients.
Collecting data from user behavior is beneficial, but that’s only part of the puzzle. It’s also crucial to do audience research and ask them questions directly.
There are plenty of survey and form tools. When it comes to your website forms, we default to Gravity Forms. But when it comes to powerful, off-site surveys, we use Typeform. If you need help collecting feedback from your audience or doing research, we can partner together to use this tool.
Website forms are great, but many businesses rely on phone calls to drive sales and earn new customers. Phone calls can be difficult because they’re not connected to your website. However, there are ways to bridge this gap.
That’s where a tool called CallRail comes in. This tracks your potential customers as they make a phone call and allows you to see which of your marketing campaigns drove the most calls and sales. GreenMellen is an official CallRail agency partner, and we’re ready to help you see how effective your marketing is at driving calls.
Other Tools We Use
This list is just the start when it comes to helping our clients with digital marketing. Here are a few other marketing tools we use regularly but don’t have an official certification or partnership.
- WordPress: We exclusively build websites on this content management system (CMS), which happens to be the most popular website builder in the world.
- Moz: This is the tool we use to conduct keyword research and help with SEO. Let us know if you need help with optimizing your website or content.
- Google Ads: If you’re ready to start paying to show up in Google search results, we can help you set up and optimize your Google Ads account.
- Crazy Egg: Need more data about how people use your website? Using a heatmap tool like Crazy Egg is a great place to start, and we can help.
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