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Robert Carnes

Marketing Manager

A freelance writer and a published author, Robert brings a wide range of experience to the GreenMellen team. As the Marketing Manager, he supports all our clients’ marketing needs with everything from strategy to implementation.

Robert has worked in a number of different industries before joining GreenMellen—from college athletics to local nonprofits. He lives with his wife and daughter in Smyrna, where they enjoy going on long walks and cheering on all Atlanta sports teams.

Robert’s most recent book, The Story Cycle, is all about how businesses can use storytelling to do marketing better—and releases in October 2022.

  • Enneagram Number 5 (Investigator)
  • Hometown Atlanta, GA
  • Random Fact I’m left-handed and have extremely legible handwriting.
  • Top 5 Songs Listen on Spotify
Robert Carnes headshot

H1 & H2: Why You Should Always Use Headers in Your Website Content

Not only do headers make online content easier for humans to understand, but header tags (like H1 and H2) also guide bots on how to categorize and organize content on search engines.
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Case Studies: Telling Client Stories To Help Build Brand Awareness

Using stories of your existing clients and past projects gives your experience specificity. In marketing, we call these case studies—which is a boring name for a very effective tool.
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white ruled book

AI Policies: What Are They and Does Your Small Business Need One?

It’s no secret or surprise that artificial intelligence (AI) has taken the world by storm recently. The business world and even small businesses are not immune from these sweeping changes. Ignoring the impact AI will have on every industry is not a viable long-term option.…
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