Organic SEO and Keyword Research
Drive traffic to your website and boost your search engine exposure with the power of organic SEO.
If you’ve ever been told there is a magic formula that will take your website to the top of search engines, run the other way.
Done right, on-site search engine optimization (SEO) is a process that requires time and dedication to create long-lasting results. We’ve helped optimize plenty of websites organically, and we stay up to date on the latest trends needed to be competitive online.
With our knowledge of organic SEO, we’ll help you secure a solid foundation for a findable site. From there, ongoing improvements are a must. SEO is not a set-it and forget-it process. One requirement is a strategy for fresh content to maintain rankings and secure positions for new keywords.
We carefully look at the little things to optimize. For example, we redirect all of your old pages to the new ones, which is of benefit to users and search engines alike. From canonicalization to site-wide redirects, we’ll examine every angle to ensure your site ranks as well in Google as it possibly can.
Now more than ever, SEO is key to making sure your website reaches your audience by getting a higher ranking on search engines. Here is a step-by-step process of how we perform our keyword research for websites to strengthen SEO:
- You provide an initial list of keywords/terms
Which keywords/phrases would your target audience(s) type into Google to find your business? Your homework is to first create a list of your target audiences. Once defined, append a list of the keywords each audience may search for as a starting point for us to discover the most effective keywords for your website.
- We compile a list of competitive keywords
After cross-comparing these terms, we compile a list of the most effective/relevant keywords (between 100-200) for your website and present them in an spreadsheet for your review.
- You rank these keywords by relevancy
We will send you this list of terms and ask you to rank each one on a scale of 1-10 based on relevancy to your business/service/products. This will help us prioritize the most successful term for your pages.
- We do heavy research on these terms
Once we’ve received your ranked list, we will use these terms to study their metrics. We analyze how frequently a keyword is searched, how difficult it would be to rank high for this term, and how many paid ads are competing with the organic search results.
- Determine optimized pages and their keywords
The final step is to assign these keywords to relevant pages on your website. From there, these keywords will be used as a guide for optimization when writing the website’s content.