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The Brilliance Blog

Explore our Latest Bright Ideas


What to Do After Your WordPress Website Launches

Congratulations! You just launched your new or redesigned website. We know firsthand all the steps and time it takes to create a polished, user-friendly website,…

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Is Your Website ADA Compliant?

The Americans with Disabilities Act (ADA) was developed in 1990 to ensure that people with disabilities have the same opportunities as anyone else. While this…

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The Top 5 Design Conventions that Need to Stay Forever

At GreenMellen, we are all about embracing the latest and greatest ideas for innovating the Web, but some things were not meant to be reinvented….

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Product Pages Design Tips that Convert

If you have an eCommerce website, a strong product page design can make or break your sales numbers no matter what you sell. These pages…

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No, On-Page SEO is Not Enough

On-page search engine optimization (SEO) is important for any website, but what many people don’t realize about SEO is that it’s generally a long-term, highly…

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Why Your Website’s Bounce Rate is High

A bounce rate is one metric that tells you if your website is useful, relevant, interesting or none of the above. In case you need…

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Give Your eCommerce Marketing Strategy a Makeover

Having an eCommerce website is one thing, but utilizing it to increase brand awareness, traffic and sales is an entirely different beast. To achieve this,…

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Website Animations: When To Use Them & When They’re Too Much

Website animations not only elevate the look and feel of a website, but they also serve as purposeful displays to encourage engagement for users.

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The Purpose and Advantages of Using a Sitemap in Website Design

A sitemap allows us to refine the website user experience better and will guide the content creation on each page. Learn more about sitemaps and how they will help create a purposeful website.

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person wearing beige sweater holding map inside vehicle

Breadcrumbs: How They Improve UX, SEO, and More

We talk about enhancing the user experience (UX) a lot on this blog, and this post is dedicated to explaining the ins and outs of…

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Tips to Rank Higher on Google Maps

Google Maps allows users to, “get real-time GPS navigation, traffic, and transit info, and explore local neighborhoods by knowing where to eat, drink and go…

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4 Goals for Seamless Website User Experience

When we design and build websites for our clients, the website user experience (UX) serves as our guide throughout the whole process. No matter what…

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What is a Content Outline for a Website?

A standard “chicken or the egg” situation we come across here at GreenMellen is whether we create content before designing wireframes or vice versa. There…

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5 Principles for an Engaging Web Page Layout

When starting a new website project, a homepage is usually the star of the show. It’s the first thing we wireframe and the first page…

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Here’s Your One Hour Website Content Makeover

We’ve learned in our almost ten years of building a brighter web that there is one piece of the website puzzle that always takes the…

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