Skip to main content

The Brilliance Blog

Explore our Latest Bright Ideas

Websites

Website Insurance: Why Your Business Needs Web Maintenance

Does your company have website insurance? Wait, is that a thing?

Read More

8 Tips for a More Effective Website 404 Error Page [with Examples]

When done effectively, your website’s 404 error page can be an opportunity to redirect people and maybe even make them smile. Here are a few simple suggestions for how you can make the most of an error page with some great examples from across the web.

Read More

7 Pages That Every Business Website Needs

If you’re looking to revamp your business’s current website or build a new one from scratch, you may be a little lost on where to…

Read More

This Story Highlights Why to Avoid Taking Shortcuts on Cheap Websites

Some developers rely on shortcuts and duplicated work to promise quick and cheap results. However, you may end up getting what you pay for. There’s a reason why it takes more time and budget to do quality websites the right way.

Read More
pexels-photo-3943748.jpeg

The One Magical Thing You Can Do To Improve Your Website Visibility

There are plenty of things that the first point could refer to. However, there’s one thing that rises above all of the others, and it’s far more common than I’d like to see.

Read More
red check mark on box in close up view

The 5 Things We’ve Learned About Building Successful Websites

Since opening our doors in 2009, GreenMellen has built hundreds of websites for clients in various industries. We can say with great confidence that no…

Read More

The 7 Types of Website Traffic Sources (And How To Increase Each One)

The internet is vast and treacherous, which means we rely on a number of ways to navigate to the right content and sites. Therefore it should come as no surprise that people come to your website from a variety of places.

Read More
landscape photography of cars

Why We Use Custom Post Types On Our Client Websites

When we begin a website strategy, one thing we consider as we look at the new sitemap is whether or not to integrate a Custom…

Read More

Preparing Your Business for the Big Transition to Google Analytics 4

We’re all being forced to transition from Universal Analytics to Google Analytics 4. Here’s what that means and what you need to do.

Read More
person writing on notebook

Why Maintaining Your Website is Crucial for Your Business Goals

Building a new website can be a long process, but the joy of launch date is hard to beat! Once the site is launched, though,…

Read More

5 of the Most Common Website Development Challenges (and 1 New Solution)

We’ve built hundreds of traditional websites, but see some common issues. So we came up with a unique new solution to address them.

Read More

4 Reasons Why We Exclusively Work With WordPress Websites

At GreenMellen, we’re big believers in the power of WordPress. I’ve personally been using it since 2004, and our agency has been using it exclusively for more than a decade now. But why? There are a lot of great content management systems out there, so what makes us stick with WordPress? There are four big reasons.

Read More

Why Building an Effective Business Website Takes Time

Ads about building websites make web development seem quick, which it can be. But creating an effective business website takes a longer process.

Read More

Why Work with a WordPress Expert on Your Website

WordPress has built a reputation as a powerful, user-friendly content management system (CMS) that powers 40% of the Internet. At GreenMellen, it’s what we build…

Read More

Instantly Improve Your SEO Writing

Implementing search engine optimization (SEO) strategies into your website can significantly improve your chances for exposure on search engine results pages (SERPs). Many factors play…

Read More