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The Brilliance Blog

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3 Basic Web Development Concepts Every Marketer Should Know

While we don’t expect marketers to know everything about web development, it can be helpful as we develop their websites to know some basics.

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Making the Most Out of Your Website’s About Page

While every website we build at GreenMellen is custom, there are a handful of pages that should be on all websites. This list includes a…

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Digital Marketing Scams: How to Spot and Avoid Them Online

In an era dominated by technology and connectivity, we have access to everything we want and need right in our hands. The internet plays a…

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PHP Updates: Why They Shouldn’t Scare You

While there are a lot of good reasons to periodically rebuild your website (new design, different focus, better user experience, etc), if your site was built correctly and is well-maintained it should last a long time.

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Two GreenMellen Websites Recognized with Annual dotCOMM Awards

Marietta-based digital marketing agency GreenMellen received two annual dotCOMM awards for client websites launched during 2023.

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7 Essential Questions to Shape the Perfect Website Sitemap

Today, a well-structured website is more important than ever, and the first step to building this foundation is your sitemap.  A sitemap lays out all…

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Website Insurance: Why Your Business Needs Web Maintenance

Does your company have website insurance? Wait, is that a thing?

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Why and How to Properly Manage Your WordPress Website

Too many people think having a site is a “set it and forget it” project. But it’s essential to make sure your site is secure and up-to-date on a daily basis.

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8 Tips for a More Effective Website 404 Error Page [with Examples]

When done effectively, your website’s 404 error page can be an opportunity to redirect people and maybe even make them smile. Here are a few simple suggestions for how you can make the most of an error page with some great examples from across the web.

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Why a Messaging Strategy is the Foundation for Your Website Content

Fresh, action-driven content for your business cannot be an afterthought. When it comes to your website, there needs to be a strategy that goes into…

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7 Pages That Every Business Website Needs

If you’re looking to revamp your business’s current website or build a new one from scratch, you may be a little lost on where to…

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This Story Highlights Why to Avoid Taking Shortcuts on Cheap Websites

Some developers rely on shortcuts and duplicated work to promise quick and cheap results. However, you may end up getting what you pay for. There’s a reason why it takes more time and budget to do quality websites the right way.

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The One Magical Thing You Can Do To Improve Your Website Visibility

There are plenty of things that the first point could refer to. However, there’s one thing that rises above all of the others, and it’s far more common than I’d like to see.

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The 5 Things We’ve Learned About Building Successful Websites

Since opening our doors in 2009, GreenMellen has built hundreds of websites for clients in various industries. We can say with great confidence that no…

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The 7 Types of Website Traffic Sources (And How To Increase Each One)

The internet is vast and treacherous, which means we rely on a number of ways to navigate to the right content and sites. Therefore it should come as no surprise that people come to your website from a variety of places.

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