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Website Insurance: Why Your Business Needs Web Maintenance


Raise your hand if you’re annoyed by insurance. (Yeah, us, too.)

Insurance is one of those annoying facts of life—like taxes or gravity. It holds you back much of the time—until the moment when you realize when it’s deeply needed.

We have insurance for seemingly everything in our lives:

  • Car Insurance
  • Boat Insurance
  • Health Insurance
  • Vision Insurance
  • Home Insurance
  • Renters Insurance
  • Travel Insurance
  • Pet Insurance

But does your company have website insurance? Wait, is that a thing?

Is Website Insurance a Thing?

No, website insurance isn’t real—at least not in the same sense that you think. 

There aren’t actual brokerage companies you can pay to cover the costs if your website is broken or stolen. However, there is a similar service that offers essentially the same thing.

We call it website maintenance. And it’s way better than just having insurance.

What is Website Maintenance?

Website maintenance is a service that many marketing agencies (including GreenMellen) offer to businesses like yours. The goal is to keep your website working properly and then be ready if something goes wrong—like a website crash or malware hack.

Maintenance services come in different flavors, but here’s essentially what it looks like:

  • Daily backups
  • CMS core updates
  • Plugin updates
  • Monitoring for uptime
  • Scanning for malware
  • Content tweaks and changes

Insurance is boring, but that’s kind of the point. Website maintenance covers all the boring stuff that’s easy to forget. However, we automate this for you so you can stop worrying about the things that you didn’t realize you should be worrying about.

What is the Benefit of Website Maintenance?

1. You’re helping to prevent an emergency

Website maintenance provides all of the safety of car insurance with the regular upkeep of a car mechanic. Not only are you more prepared for an emergency, but you’re actively decreasing the chances of a crisis from happening.

If you’re keeping all of your site elements updated, they’re less likely to create a vulnerability and allow a hacker to take down the website.

2. Invest over time rather than all at once

The goal with insurance is to pay a little over time so that you’re covered when you most need the resource. You might pay into car insurance for years before you ever have to submit a claim. But you’d rather have that security there for your peace of mind.

The truth of insurance (and website maintenance) is that when you need it most, it’s too late to get it. You’d much rather get that up front and be protected when something bad happens.

3. It’s a safety net when things go wrong

Not everyone will need a major heart transplant or get into a major car accident. Similarly, not every website will crash or be hacked. But minor mishaps still happen all of the time.

  • You accidentally deleted an important file from the website.
  • You need to make a major change to a web page.
  • You update a plugin, and it breaks something else on the site.

Website maintenance is your safety net that catches all those mistakes and missteps. Hiring an outside company to manage this takes this off your plate, so you don’t have to worry about it.

4. A partner can do it far cheaper than you can do it yourself

At GreenMellen, our website maintenance service is largely something you could handle yourself. There’s no real magic behind getting website backups and updating plugins. However, we can save not only time but also money.

Because we maintain over 200 WordPress websites for clients, we have bulk licenses on several plugins and software. These are all publicly available, but you’d have to pay far more for just the basic licenses than you’d pay us to do the work for you.

Need Help with Website Maintenance

Basic car insurance is required by law to drive a car. Websites are not the same—you don’t need basic website maintenance to create a business website.

However, it’s highly recommended because you don’t want to leave this important brand asset to chance. If you’re curious to learn more about what website maintenance is, we’d love to have a conversation about the benefits you can expect. This is an important investment in the stability of your business’ online presence.

About the Author

Robert Carnes

Marketing Manager

Robert Carnes is a freelance writer, published author, and professional marketer. His book, The Story Cycle, is your business's guide to becoming a better marketer. Robert lives in Atlanta and you can follow him on social media @jamrobcar.

View Robert's Profile

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