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4 Website Copywriting Tips for Beginners

Your website content serves multiple purposes, but ultimately, it will be the main deciding factor if users want to work with you. Strong website content…

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How to Ruin Your Landing Pages

Your website’s landing pages may be some of the most important pages on your site. When design and functionality are executed correctly, it will convert…

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5 Ways to Decrease Your Email Bounce Rate

Imagine putting in a ton of work crafting the perfect email campaign and sending it to your list of subscribers, only to find that your…

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Here’s the Formula for a Perfect Blog Post

One of the easiest ways to create original, valuable content for your audience is by blogging, but for many, it’s not as easy as it…

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GreenMellen Launches a New Look

We believe all businesses should audit their website every five years for a new look. We thought we needed to practice what we preached and…

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What a Website Launch Day Looks Like

Congratulations! You approved your staging site, and we’ve scheduled the launch date! Now that we’re days away from making this new website visible to the…

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Content Marketing Mistakes You’re Making on Your Website

Content marketing has proven to be one of the most important aspects of a website, yet it is undermined as an afterthought by many businesses….

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5 Reasons Why Your Website is a Never-Ending Project

When you complete a big project like launching a new website, you may feel like it’s time to pop the champagne and say, “yay, that’s…

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Why Your Website Traffic is Low and How to Fix It

It’s completely normal for website traffic to experience ups and downs throughout a calendar year. However, if your website was experiencing consistent traffic and suddenly…

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Why a Strong Website is a Must in 2020

We aren’t even halfway through 2020 yet, but the need for a steady Internet connection and digital presence has clearly become more than a luxury;…

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How Poor Website Design Can Hurt Your Sales

As a web design and digital marketing agency, we’ve seen our share of poorly designed websites. When a business chooses to go the “quick and…

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Is a Custom Website Worth the Price?

Today, a website serves as the digital storefront into your business and develops the first impression with your audience. High-quality, custom websites showcase your services/products,…

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What to Expect When Reviewing a Staging Website

When we build custom WordPress websites for our clients, we always dedicate at least a week minimum to go through user testing and quality assurance…

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Should You Update, Rewrite or Delete Outdated Content?

If you are an avid reader of our blog, you know we’ve discussed the importance of fresh, valuable website content for not only SEO benefits,…

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6 Best Practices for Designing an Effective Search Results Page

Search functionality on websites has quickly become a standard best practice for many websites (especially eCommerce). By allowing visitors to search your site for the…

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