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The Brilliance Blog

Explore our Latest Bright Ideas


Why Work with a WordPress Expert on Your Website

WordPress has built a reputation as a powerful, user-friendly content management system (CMS) that powers 40% of the Internet. At GreenMellen, it’s what we build…

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Instantly Improve Your SEO Writing

Implementing search engine optimization (SEO) strategies into your website can significantly improve your chances for exposure on search engine results pages (SERPs). Many factors play…

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How to Select Website Images That Boost Conversations

Each of your web pages should be carefully crafted to not only paint a digital picture of your business, but also help push visitors down…

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website images

How to Acquire Valuable Online Reviews

Word of mouth might be the oldest marketing tactic out there, and its power has not tarnished in the slightest.  Think about it: what would…

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Google Analytics 4: What We Know and Think So Far

Google recently announced a major update to their popular Google Analytics platform. Since then, the marketing community has been buzzing about what this means for…

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Would You Hire (Or Fire) Your Website if it Was a Salesperson?

What does your website do for your company? This could be any number of things, including: Act as a digital front door for your business…

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What Your Website Needs to Stand Out in 2021

It’s no secret: businesses with a strong website are the winners in today’s digital landscape.  Now more than ever, people will flock to their screens…

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website for 2021

4 Website Copywriting Tips for Beginners

Your website content serves multiple purposes, but ultimately, it will be the main deciding factor if users want to work with you. Strong website content…

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How to Ruin Your Landing Pages

Your website’s landing pages may be some of the most important pages on your site. When design and functionality are executed correctly, it will convert…

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5 Ways to Decrease Your Email Bounce Rate

Imagine putting in a ton of work crafting the perfect email campaign and sending it to your list of subscribers, only to find that your…

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Here’s the Formula for a Perfect Blog Post

One of the easiest ways to create original, valuable content for your audience is by blogging, but for many, it’s not as easy as it…

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GreenMellen Launches a New Look

We believe all businesses should audit their website every five years for a new look. We thought we needed to practice what we preached and…

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What a Website Launch Day Looks Like

Congratulations! You approved your staging site, and we’ve scheduled the launch date! Now that we’re days away from making this new website visible to the…

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Content Marketing Mistakes You’re Making on Your Website

Content marketing has proven to be one of the most important aspects of a website, yet it is undermined as an afterthought by many businesses….

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5 Reasons Why Your Website is a Never-Ending Project

When you complete a big project like launching a new website, you may feel like it’s time to pop the champagne and say, “yay, that’s…

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