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The Brilliance Blog

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Social Media

The Guide to Creating a Killer Content Strategy for Social Media

Everyone has come to expect a social media presence for all businesses, no matter what industry they’re in. While some businesses have established a strong…

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Crafting the Perfect Post for Each Social Media Channel

The title for this post could have easily been, “Writing the Best Post for Each Social Media Channel,” but creating a highly-effective and memorable social…

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How Much Time Should Your Business Spend on Social Media?

It’s crazy to think that social media wasn’t a part of our lives 20 years ago. Now, life events “never really happened” if they weren’t…

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Where should I advertise my online business?

Wouldn’t it be awesome if your business was in the perfect location? You know, the street corner where there is so much walk by traffic…

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How to Create an Online Marketing Strategy

Most of our clients have a wish list for online marketing, but they always encounter an obstacle when trying to execute. Most aren’t sure how to prioritize and accomplish their…

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Free Facebook Page Template and 3 Big Changes You Need to Make Now

In March, Facebook shared that it would be redesigning business pages.  New Page designs are rolling out now and there are some pretty significant changes….

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Social Media Lessons from a Flat Tire

So today I got a flat tire. A flat tire is never welcome, but the timing for this one was really bad. I was stuck…

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Who’s Winning the Big Game

At $4 million for a 30 second commercial, Super Bowl advertising is serious business.  Advertisers want to make sure that they are getting the most…

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10 Really Effective Facebook Marketing Strategies

How much time do you spend on your Facebook marketing?   Are you posting the same type of content over and over again? Do you…

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Public or Private: Which Should You Set Your Social Media Accounts to?

Should you set your social accounts to private to protect yourself, but risk fewer people seeing your online content? Or should you share everything publically, but potentially expose yourself to privacy concerns? There are advantages and disadvantages to each approach.

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Why do I need a gravatar?

The idea of a “gravatar” is pretty neat.  The word is short for “globally recognized avatar”, meaning an image that represents you (like a headshot)…

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What is Reddit all about?

With more than 100,000,000 pageviews each month, Reddit is one of the most popular websites on the internet and can drive massive amounts of traffic…

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Why Fake Reviews Are Bad News For Your Business Online

Consumers often use sites like Yelp to help them make decisions, so having positive reviews of your business online is increasingly important.   If you…

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Using the internet to meet more people

One of the concerns that people have about the internet is that it’s creating less face-to-face communication. That may be true, but my experience has…

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Social media isn’t just 9-to-5

One of the great things about social media is that it can be a 24/7 avenue to connect with your customers. While we all need…

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