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The Brilliance Blog

Explore our Latest Bright Ideas

Social Media

How to find customers on Twitter

If used correctly, Twitter can be an amazing tool for outreach.  The ability to essentially see what people are thinking and doing, and then jump…

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The best Super Bowl ad was free

With ad prices as high as $3.8 million for a 30-second spot, advertising in last night’s Super Bowl certainly wasn’t cheap.  There were a few…

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Foursquare launches new Business app

While Foursquare isn’t a necessary tool in the social media arsenal of most businesses, if you run a brick-and-mortar location it’s certainly something to be…

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Google+ rolls out a dashboard to manage pages

If you manage more than one business page on Google Plus, there hasn’t been a good way to get an overview of all of your…

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Facebook is changing the rules again

If there is one thing that facebook does well, it is keeping us on our toes; and sure enough they’ve done it again.  Last week…

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Connecting beyond social media

The telephone was created in 1876 and served as a means to transmit messages and enhance the power of speech. Almost 100 years later email…

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Best apps for your new phone or tablet

If you just received a new phone or tablet as a gift, you’ve probably been digging in and downloading lots of great apps for it….

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Are you handling the Zero Moment of Truth?

Back in 2005, The Wall Street Journal published an article that discussed the “First Moment of Truth” — standing in a store, looking at your…

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Google+ launches new “communities” feature

The “circles” model has always been a bit confusing on Google+.  While it works great for posting content to a specific “circle” of your friends,…

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The two sides of social media on your site

When building new websites for people, they typically want social media icons included — and we agree completely!  With the vast hours that people spend…

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Be free to change your mind

Jeff Bezos, the founder and CEO of Amazon.com, recently made a powerful statement that has a lot of people thinking.  According to Jason Fried at…

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Great new changes to Facebook Pages

Facebook is in the process of rolling out a few new changes for Facebook Pages, most of which will be welcomed by users. Pages Feed…

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Yelp is more important (and scary) than ever

Yelp has been around for a long time, but over the past few years it’s really been growing.  We recently showed you some ways to…

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Don’t let Facebook hide your business page

One of the big things that separates Facebook from the other social networks (such as Twitter and Google+) is a semi-secret algorithm known as “EdgeRank”….

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Making the most out of Google+

Here is my presentation from Digital Atlanta 2012.  If you have any questions, feel free to leave a comment below. Digital Atlanta 2012: Making the…

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