Building Your Marketing Tech Stack The Right Way
When building a marketing tech stack, which is essentially the list of tools you use for your marketing efforts, there are many things to consider….
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Which Digital Marketing Platforms Should You Start Working on First?
Don’t try to do it all at once—or at least not right away. Build up to full marketing capacity. That starts with setting your priorities and focusing on one thing until you’re proficient at it. That means picking one marketing platform to optimize at a time.
8 Marketing Tools We’re Certified to Help You With
Need help with a marketing service? Or want to use a specific digital tool? We’re ready to help your business with each of the following platforms.
UTM Tracking Links: Why They’re Your Marketing Secret Weapon
Links are the building blocks of the internet. Being able to quickly and easily click from one web page or site to another is fundamental…
Google Analytics 4: What We Know and Think So Far
Google recently announced a major update to their popular Google Analytics platform. Since then, the marketing community has been buzzing about what this means for…
5 Ways to Use Google Anayltics for Website Improvement
Of all the tools you can utilize for website improvement, Google Analytics provides some of the most valuable insights into your site’s metrics. Many people…
Heat Maps: What Value Do They Provide
The Internet brings us a world of knowledge at our fingertips, and this is no exception to tools to help better understand visitor interaction with…
Finding the best tools to make things happen
At this month’s Meetup, we talked about all of the tools we use at GreenMellen to help us keep moving forward. We dig into the…
Moving back to Asana
Earlier this year, we switched away from Asana for our daily tasks over to Teamwork.com. Teamwork is an awesome platform, but we’ve ultimately decided to…
Why we switched from Asana to Teamwork
(admin note: we’ve recently switched back to Asana, which you can read about here) A few years ago we made a major switch from Nozbe…
Google Inbox: a Next Step for Gmail
Google has just launched Google Inbox – an alternative to using the traditional Gmail interface to handle email. Inbox works on Android (version 4.1 Jelly…
Speed up your browsing with “Custom Search Engines” in Google Chrome
We’re always looking for ways to get things done more efficiently. Very simply, if we can save time throughout the day we can get more…
Tools of Our Trade: The Apple Side of Things
Desktop I cross the great hardware branding divide by using both a PC and a Mac. I have a Lenovo laptop, with Windows 7, almost exclusively for running FileZilla….
Our favorite extensions for Google Chrome
We love Google Chrome. While we keep a wide variety of browsers installed on our computers for testing purposes, we all use Google Chrome virtually…
How voice search is changing the keywords we use
Google has been around for 15 years, and while they are continually updating their algorithm we’ve been continually updating the way we search. A popular…
