Ali Green
With every design project, a lot of thought goes into drafting layouts, creating copy, development and coding. All these pieces help to create a strong voice for your brand, but did you know colors have persuasion power of their own? Many studies have proven that colors can change your mood, increase your appetite, or even make you want to spend more money. Below are 8 popular colors that may change your mind about how you view the colorful world around you. [via] Yellow Are you getting hungry? The color yellow can create a feeling of increased appetite (thus the Yellow Arches). Additionally, the color symbolizes energy and speed — think Ferrari and DHL. Orange Orange is a very cheerful color, but when used in marketing it can personify fairness and affordability. You’ll notice companies such as Home Depot and Payless use this color to communicate a good value. Red STOP! This is one of the reactions red can evoke. […]
Read MoreThe Super Bowl has come and gone and whether you were routing for the Ravens or the 49ers, it was undoubtedly an entertaining night. Between power outages, performances from amazing vocalists, and sibling rivalries, there were several commercials that also stole the spotlight. Here where a few of our favorite Super Bowl commercials. Which was your favorite? http://youtu.be/FadwTBcvISo http://www.youtube.com/watch?v=9H0xPWAtaa8#aid=P-qOpyG6Oeg http://www.youtube.com/watch?v=wPG7PcI67dE http://www.youtube.com/watch?v=dn6vWm41o3k http://www.youtube.com/watch?v=ANhmS6QLd5Q&csref=92225226266327849
Read MoreBusiness cards are powerful tools. They can be conversation starters, they can be note pads, but most of all they are your first impression. As you consider your next business card redesign it’s important to realize that, although a business card is a very simple document, there is more that goes into the layout than you would expect. A designer doesn’t ever make a choice “just because”, there should always be a calculated method to creating a successful layout. Logo Typically your logo will be included on your business card. This mark will help you make many decisions as you define the “mood” and overall look and feel of your business card layout. Is your logo playful or professional? It is bold or elegant? Whatever the personality, be sure to take it into consideration when designing your card. Font Choice Choosing a font can be an overwhelming choice. Do you want serif […]
Read MoreLooking back at 2012, there’s no denying that we have been extremely blessed in our endeavors to not only grow our company, but also to make a positive impact on the community around us. We are proud to say we have met many, if not all of our goals for 2012 and are looking forward to shooting for the stars in 2013. Thank you to those who have entrusted in our services. We feel so fortunate to work with such wonderful businesses and individuals and we look forward to continuing our relationship into the new year. Wishing you a very magical Holiday season and a fruitful 2013!
Read MoreNew clients typically inquire about logo development and are surprised to hear the detailed steps behind the resulting identity. Below is an overview of the process we go through here at GreenMellen to create a new logo for your company. Discovery Process The initial step is a “getting to know you” session where we will will discuss goals for your future brand and how your brand evolved to its current state, as well as details about your target audience, corporate structure, and company culture. Research & Brainstorming One we have an agreeable design direction, the research process begins. We take into account your competition, other identities that stand out to you, and trends in the market to trigger our creative juices. Sketches Sketching is the process that lets the mind purge ideas onto paper. Typically the first page of sketches will be cliché ideas that are crumpled and tossed into the trash […]
Read MoreIf you’ve worked with us or any other design shop to create a logo, you’ve most likely received a packaged file with various file types all containing the same thing…your logo. So why do you need all these different files, why can’t you open some of them, and how do you know when to use each? EPS In the world of design, an EPS file is the industry-standard file type. Your designer most likely better have supplied you with this file, but you most likely won’t be able to open it. You see, an EPS file is compatible with the design software that we designers use (the Adobe suite). Even though you may not be able to open the file, it is advised that you hold on to it should another designer or industry partner request a vector format logo. What is vector format? Vector files are image that are scalable to any size. In other words, if you […]
Read MoreIf ever there was a time to express our gratitude toward the individuals that influence our lives, now would be the time. We at GreenMellen are so very blessed to have the opportunity to not only do what we love, but also work with some amazing people. Broadly put, thank you to everyone that has trusted in our services, offered advice, and encouraged us to go further in our ventures. Our Clients We count our lucky stars every day that we are able to work with businesses and individuals that appreciate the services we provide, challenge us to do our best, and are consistently surprising us with fun new projects. We love our clients and are blessed to work with each and every one of them. Each Other It goes without saying that we are grateful for our business partners, contractors, and colleagues. We could not ask for a better group of people to confide […]
Read MoreWe always love to be recognized for the work we do. This time StudioPress has featured our very own GreenMellen website on their showcase gallery. StudioPress is one of our favorite tools for creating WordPress-based websites, and we are excited to be recognized as a showcase StudioPress website!
Read MoreAs we begin to drift into the final, chilly months of 2012, what better time to reflect on the trends that have made web design stand out this year? Below are five trends that have made a strong impact on websites this year. Responsive Design As noted in a past article, responsive web sites where born out of the idea that a website should be able to morph in width and layout depending on what device the site is being viewed on. With mobile web browsing increasing 69% since 2010, you can be guaranteed this 2012 trend isn’t going anywhere any time soon. WordPress WordPress has been around for quite some time now, but it really shined in 2012. Taking CMS to a whole new level, WordPress remains to be the best solution for no-hassle content management with solid SEO built right in. Full Size Background Photos Web designers have embraced a new […]
Read MoreHere at GreenMellen, we pride ourselves on our productivity, quick-turnarounds, and organization. Of course none of these qualities are achievable without an arsenal of tools that allow us to be that reliable resource for our clients. In this post, I will share with you the strategies, apps, and tips we have discovered over the years. Of course, we are always looking for new and improved options, so feel free to post a comment below about the tools you have come to confide in a well! Nozbe :: Project Management There is no denying that we need an elaborate “to do list” that is able to keep up with the demands of our day-to-day tasks. We have tried several systems in search of the perfect task management app, and continuously find ourselves going back to Nozbe. We loosely base our productivity strategy around the book, Getting Things Done by David Allen, which states that each actionable step in a project should […]
Read More“Hey, Ali. We need a website for our new start-up. How much do they cost?” Oh how I wish this was an easy question to answer. My typical short reply to this question is “…and I’m in the market for a new house. How much do they cost?” You see, like a house, each website we create is uniquely built to the needs of the client. Mickey recently wrote a post about how building a WordPress site is similar to building a house. In short, you must first determine where your house will be located, how many bedrooms and bathrooms you will need, if you’re willing to pay for upgrades such as granite countertops and hardwood floors, etc, etc, etc… With that in mind, there is quite an important discovery process that takes place before an estimate can be submitted. In this process we meet with the stakeholders that will be involved to learn […]
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