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Ali Green

Sustainable marketing ideas

Whether you’re a marketing planner, public relations officer, or a small business owner, you are constantly trying to create a lasting impression of your brand. This Earth Day we have a handful of eco-friendly marketing ideas that can help to establish a sustainable image for your company. 1. Use recycled paper Printers offer many options for recycled paper when printing your marketing pieces. Not only can this give your marketing material a tactile, textured finish, but by adding a note stating “only recycled goods are being used for marketing materials,” you can also gain good will from your clients. 2. Take advantage of digital media Taking your marketing campaign to the digital world can eliminate a substantial amount of paper waste. While there is certainly a place for printed material, think about digital options such as videos, commercials, social media, blogs, digital billboards, and eNewsletters. By strategically planning your digital marketing efforts, you […]

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Style Guides – keep your brand consistent

Simply put, a style guide is a compilation of design elements that helps to keep your brand consistent. It can be as simple as a one page document that includes your logo, colors, fonts and any other design elements that have been chosen to help distinguish your brand. Some style guides are even so detailed that they highlight what ads, letterhead, brochures and other marketing materials should look like. Here’s the top 3 reasons why EVERY company – large or small – should have a style guide for their brand: 1. Professionalism First impressions are important and blurry logos and images will make you look like a rookie. If you’ve spent the money having a logo created or photos taken for your company then make sure you have the right files on hand. Any professional designer should provide you with multiple file types of your logo for various uses. If you […]

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7 Important Elements To Brainstorm Before You Build A Business Website

Beginning a web project can be a daunting task. There are many unknowns and even more possibilities. So how can you narrow down the many options? What do you focus on and what do you ignore?

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Think outside the tri fold

There is certainly a time and place for a tri fold brochure, but why limit yourself? There are so many options out there that could really give your marketing piece an updated look. Double Parellel Fold The piece is first folded in half and then folded in half again. The folds are parallel to each other. Also known as a quarter fold. 4 Panel Roll Fold A brochure which is continuously folded inward at one end as if you are rolling the piece up. Accordion Fold A sheet, typically printed on only one side, is folded twice in right angles to form a W-shape. Gate Fold Both sides of an oversize page are folded into the gutter, creating overlapping layers (like opening a gate). When fastened with a round wafer seal, the piece can be mailed. Double Gate Fold This is a single gate fold (above), with an additional fold on the center. […]

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Pinterest Web Analytics

As Pinterest continues to grow, so do the perks offered to their best users — businesses! Just today Pinterest announced a fancy new analytics tool that allows anyone with a verified website to view a handful of valuable reports. According to Pinterest, “Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites.” Specifically, you will be able to view reports outlining the number of images pinned directly from your website and the amount of traffic your website received from these pins. Additionally, you will be able to view your most popular pins based on repins and most clicked images. This is definitely a valuable tool for web owners who are experiencing a high volume of traffic from Pinterest. To get started, you need to make sure your website is verified by Pinterent by following these steps . Once your website is verified, go to the top right menu and click on […]

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Interacting on facebook

The other day I had the opportunity to chat with someone who previously had worked at facebook. I had tons of questions for him, but my first one was “what is one thing businesses need to know about facebook?” His answer was just what I was looking for. He explained that most  businesses have yet to embrace the true end-use of facebook: INTERACTION. He also explained that this lack of understanding isn’t a unique occurrence. In fact, it is an excellent example of how history repeats itself. A perfect comparison is the introduction of the television. Initially, the TV was a very new and scary medium for many. Some of the first television debuts consisted of an individual reading a radio script while standing in front of the camera. You see, at that time radio was a familiar broadcast medium; it was all that was known before TV. Years went by before advertisers […]

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Why colors matter in design

With every design project, a lot of thought goes into drafting layouts, creating copy, development and coding.  All these pieces help to create a strong voice for your brand, but did you know colors have persuasion power of their own? Many studies have proven that colors can change your mood, increase your appetite, or even make you want to spend more money. Below are 8 popular colors that may change your mind about how you view the colorful world around you. [via] Yellow Are you getting hungry? The color yellow can create a feeling of increased appetite (thus the Yellow Arches). Additionally, the color symbolizes energy and speed — think Ferrari and DHL. Orange Orange is a very cheerful color, but when used in marketing it can personify fairness and affordability. You’ll notice companies such as Home Depot and Payless use this color to communicate a good value. Red STOP! This is one of the reactions red can evoke. […]

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Our favorite commercials of the Super Bowl

The Super Bowl has come and gone and whether you were routing for the Ravens or the 49ers, it was undoubtedly an entertaining night. Between power outages, performances from amazing vocalists, and sibling rivalries, there were several commercials that also stole the spotlight. Here where a few of our favorite Super Bowl commercials. Which was your favorite? http://youtu.be/FadwTBcvISo http://www.youtube.com/watch?v=9H0xPWAtaa8#aid=P-qOpyG6Oeg http://www.youtube.com/watch?v=wPG7PcI67dE http://www.youtube.com/watch?v=dn6vWm41o3k http://www.youtube.com/watch?v=ANhmS6QLd5Q&csref=92225226266327849

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Facebook is changing the rules again

If there is one thing that facebook does well, it is keeping us on our toes; and sure enough they’ve done it again.  Last week a new guideline was introduced stating “ads and sponsored stories in News Feed may not include images comprised of more than 20% text.”  This change has been implemented to prevent business from using text-heavy cover images that resemble ads. Many businesses were confused about this new rule so we’ve created the diagram below to show several options for text placement on your cover image. Don’t be caught with a text-heavy cover image — facebook has the right to remove your page without notice!

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The anatomy of a business card

Business cards are powerful tools. They can be conversation starters, they can be note pads, but most of all they are your first impression. As you consider your next business card redesign it’s important to realize that, although a business card is a very simple document, there is more that goes into the layout than you would expect. A designer doesn’t ever make a choice “just because”, there should always be a calculated method to creating a successful layout. Logo Typically your logo will be included on your business card. This mark will help you make many decisions as you define the “mood” and overall look and feel of your business card layout. Is your logo playful or professional? It is bold or elegant? Whatever the personality, be sure to take it into consideration when designing your card. Font Choice Choosing a font can be an overwhelming choice. Do you want serif […]

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Connecting beyond social media

The telephone was created in 1876 and served as a means to transmit messages and enhance the power of speech. Almost 100 years later email was created by Ray Tomlinson in an effort to easily exchange messages with others. Heck, text messages were developed in the 90s as a quick messaging platform, not a substitute for talking on the phone. None of these tools were meant to replace conversation, rather they strengthened our relationships and extended our reach. Here at GreenMellen, we truly believe social media is a crucial tool for businesses to embrace in order to create relationships, establish credibility, and share your passion with the world; but that by no means should give you permission to disregard the power of a person-to-person relationship. In other words, it is important to remember that your social media efforts should not replace your communications strategy, but should enhance your relationships by adding another layer of connection between you […]

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Seasons Greetings

Looking back at 2012, there’s no denying that we have been extremely blessed in our endeavors to not only grow our company, but also to make a positive impact on the community around us. We are proud to say we have met many, if not all of our goals for 2012 and are looking forward to shooting for the stars in 2013. Thank you to those who have entrusted in our services. We feel so fortunate to work with such wonderful businesses and individuals and we look forward to continuing our relationship into the new year. Wishing you a very magical Holiday season and a fruitful 2013!

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How a logo is born

New clients typically inquire about logo development and are surprised to hear the detailed steps behind the resulting identity. Below is an overview of the process we go through here at GreenMellen to create a new logo for your company. Discovery Process The initial step is a “getting to know you” session where we will will discuss goals for your future brand and how your brand evolved to its current state, as well as details about your target audience, corporate structure, and company culture. Research & Brainstorming One we have an agreeable design direction, the research process begins. We take into account your competition, other identities that stand out to you, and trends in the market to trigger our creative juices. Sketches Sketching is the process that lets the mind purge ideas onto paper. Typically the first page of sketches will be cliché ideas that are crumpled and tossed into the trash […]

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Give thanks in everything

If ever there was a time to express our gratitude toward the individuals that influence our lives, now would be the time. We at GreenMellen are so very blessed to have the opportunity to not only do what we love, but also work with some amazing people. Broadly put, thank you to everyone that has trusted in our services, offered advice, and encouraged us to go further in our ventures. Our Clients We count our lucky stars every day that we are able to work with businesses and individuals that appreciate the services we provide, challenge us to do our best, and are consistently surprising us with fun new projects. We love our clients and are blessed to work with each and every one of them. Each Other It goes without saying that we are grateful for our business partners, contractors, and colleagues. We could not ask for a better group of people to confide […]

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