As Pinterest continues to grow, so do the perks offered to their best users — businesses! Just today Pinterest announced a fancy new analytics tool that allows anyone with a verified website to view a handful of valuable reports. According to Pinterest, “Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites.” Specifically, you will be able to view reports outlining the number of images pinned directly from your website and the amount of traffic your website received from these pins. Additionally, you will be able to view your most popular pins based on repins and most clicked images.
This is definitely a valuable tool for web owners who are experiencing a high volume of traffic from Pinterest. To get started, you need to make sure your website is verified by Pinterent by following these steps . Once your website is verified, go to the top right menu and click on Analytics to start exploring!
