Ali Green
Today is an exciting day at GreenMellen. Our family is growing and we could not be more thrilled! Ashlea Lanier is joining the GreenMellen team as an Interactive Developer. Ashlea has experience working in both an agency environment and as a creative lead in a corporate environment doing both design and development. Her design eye gives her a unique advantage when developing, allowing her to focus on the details that can take a website to the next level. She enjoys keeping up with web trends and is always eager to learn more about new technology in the web world. There is no question that she will be an asset to the team. It is our pleasure to welcome Ashlea to GreenMellen!
Read MoreIf you had asked Mickey or me five years ago where we would be today, our answer would be far fetched from reality. Five years ago today Mickey and I were signing paperwork to officially launch a business that had been a pipe dream until that moment. Even in that moment, we didn’t fully grasp what it meant to foster a company. While we had dreams growing a small, close-knit, design and web firm, we had every intention of growing slowly and steadily to reach that goal. Thanks to a sequence of blessings and amazing partnerships, we have been able to do just that. GreenMellen has blossomed into a company we can be proud of, and in order to celebrate this milestone we have chosen to donate five trees to Cobb County in honor of the five years we have been in business. Still today we are believers in growing slow and […]
Read MoreWe’re proud to announce that GreenMellen recently won two American Graphic Design Awards for our design work! The first award was for our very own GreenMellen website in the internet design category. The second award went to an infographic-styled direct mail poster in the poster category.
Read MoreToday is a very exciting day at GreenMellen. Four years ago today, Mickey and I pursued our dream of opening a digital media and design firm. We have been blessed with supportive family and friends, wonderful clients, and a priceless addition to our team. To celebrate our fourth birthday, we chose to perform four acts of kindness for our community, clients, and preferred charities. It is our pleasure to support the following organizations with donations and service: The Arts program at Mt. Bethel Christian Academy The Cobb County Schools Arts programs Kids2Leaders, an organization that supports children of prisoners Keep Cobb Beautiful, donating a tree to Cobb County We are so grateful for all the support we’ve received over the years and we are excited to be able to pass those good deeds forward to those who make a difference in the world. Happy birthday to us!
Read MoreAs designers, developers, marketers, and consumers, how are any of us to know whether a design is good or not? The answer is often subjective, yet there are common elements in any design that help to achieve success. Vitsœ’s designer, Dieter Rams asked himself the same question decades ago; his answer has helped create 10 universal principles that define good design: Innovative. As technology continues to advance, don’t just innovate for innovation’s sake. Innovate to serve a purpose. Design will continue to evolve along with technology, so embrace the possibilities and find new ways to communicate. Useful. The goal of any design is to be useful. Ask yourself, is there anything in my design that detracts from its end use? Aesthetic. Beauty and usefulness should go hand and hand. A product, website, or design may be useful, but if it is not pleasing to the eye there is little long-term use for […]
Read MoreSign #1: You only have a Jpeg or scanned image of your logo. We see this frequently with companies of all sizes. They send us their logo and it’s a low resolution jpeg or even worse – a scanned image! Their response when asked for a high resolution EPS or Tif file, “That’s all we have.”
Read MoreEveryone wants their project to go smoothly and be successful at grabbing their audience’s attention. Here are some basic questions to ask yourself before contacting a designer to start your next branding project:
Read MoreThis year Pantone is celebrating 50 years of being the global authority on color. To reflect on the impact color has in our lives, here is a fun look at the evolution of color throughout the years!
Read MoreYou can almost hear college football fans chanting “It’s about time!” The widely loathed Bowl Championship Series (BCS), which used a computer algorithm to help determine who played in the college football championship game, will be around for just one more year. After that, it will be replaced by the College Football Playoff, a four-team playoff that will give two more teams a chance at winning it all each year. Final Four…sounds familiar. With this new system comes an opportunity for branding, and the CFBP committee is letting the fans get involved. They have presented four logo options on their website and are asking for votes. The contest runs Tuesday, April 23, 2013, to Monday, April 29. Are you going to vote? Which logo do you like most?
Read MoreWhether you’re a marketing planner, public relations officer, or a small business owner, you are constantly trying to create a lasting impression of your brand. This Earth Day we have a handful of eco-friendly marketing ideas that can help to establish a sustainable image for your company. 1. Use recycled paper Printers offer many options for recycled paper when printing your marketing pieces. Not only can this give your marketing material a tactile, textured finish, but by adding a note stating “only recycled goods are being used for marketing materials,” you can also gain good will from your clients. 2. Take advantage of digital media Taking your marketing campaign to the digital world can eliminate a substantial amount of paper waste. While there is certainly a place for printed material, think about digital options such as videos, commercials, social media, blogs, digital billboards, and eNewsletters. By strategically planning your digital marketing efforts, you […]
Read MoreSimply put, a style guide is a compilation of design elements that helps to keep your brand consistent. It can be as simple as a one page document that includes your logo, colors, fonts and any other design elements that have been chosen to help distinguish your brand. Some style guides are even so detailed that they highlight what ads, letterhead, brochures and other marketing materials should look like. Here’s the top 3 reasons why EVERY company – large or small – should have a style guide for their brand: 1. Professionalism First impressions are important and blurry logos and images will make you look like a rookie. If you’ve spent the money having a logo created or photos taken for your company then make sure you have the right files on hand. Any professional designer should provide you with multiple file types of your logo for various uses. If you […]
Read MoreBeginning a web project can be a daunting task. There are many unknowns and even more possibilities. So how can you narrow down the many options? What do you focus on and what do you ignore?
Read MoreThere is certainly a time and place for a tri fold brochure, but why limit yourself? There are so many options out there that could really give your marketing piece an updated look. Double Parellel Fold The piece is first folded in half and then folded in half again. The folds are parallel to each other. Also known as a quarter fold. 4 Panel Roll Fold A brochure which is continuously folded inward at one end as if you are rolling the piece up. Accordion Fold A sheet, typically printed on only one side, is folded twice in right angles to form a W-shape. Gate Fold Both sides of an oversize page are folded into the gutter, creating overlapping layers (like opening a gate). When fastened with a round wafer seal, the piece can be mailed. Double Gate Fold This is a single gate fold (above), with an additional fold on the center. […]
Read MoreWith every design project, a lot of thought goes into drafting layouts, creating copy, development and coding. All these pieces help to create a strong voice for your brand, but did you know colors have persuasion power of their own? Many studies have proven that colors can change your mood, increase your appetite, or even make you want to spend more money. Below are 8 popular colors that may change your mind about how you view the colorful world around you. [via] Yellow Are you getting hungry? The color yellow can create a feeling of increased appetite (thus the Yellow Arches). Additionally, the color symbolizes energy and speed — think Ferrari and DHL. Orange Orange is a very cheerful color, but when used in marketing it can personify fairness and affordability. You’ll notice companies such as Home Depot and Payless use this color to communicate a good value. Red STOP! This is one of the reactions red can evoke. […]
Read MoreBusiness cards are powerful tools. They can be conversation starters, they can be note pads, but most of all they are your first impression. As you consider your next business card redesign it’s important to realize that, although a business card is a very simple document, there is more that goes into the layout than you would expect. A designer doesn’t ever make a choice “just because”, there should always be a calculated method to creating a successful layout. Logo Typically your logo will be included on your business card. This mark will help you make many decisions as you define the “mood” and overall look and feel of your business card layout. Is your logo playful or professional? It is bold or elegant? Whatever the personality, be sure to take it into consideration when designing your card. Font Choice Choosing a font can be an overwhelming choice. Do you want serif […]
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