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Ali Green

GreenMellen welcomes Ashlea to the team!

Today is an exciting day at GreenMellen. Our family is growing and we could not be more thrilled! Ashlea Lanier is joining the GreenMellen team as an Interactive Developer. Ashlea has experience working in both an agency environment and as a creative lead in a corporate environment doing both design and development. Her design eye gives her a unique advantage when developing, allowing her to focus on the details that can take a website to the next level. She enjoys keeping up with web trends and is always eager to learn more about new technology in the web world. There is no question that she will be an asset to the team. It is our pleasure to welcome Ashlea to GreenMellen!

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5 Years of GreenMellen

If you had asked Mickey or me five years ago where we would be today, our answer would be far fetched from reality. Five years ago today Mickey and I were signing paperwork to officially launch a business that had been a pipe dream until that moment. Even in that moment, we didn’t fully grasp what it meant to foster a company. While we had dreams growing a small, close-knit, design and web firm, we had every intention of growing slowly and steadily to reach that goal. Thanks to a sequence of blessings and amazing partnerships, we have been able to do just that. GreenMellen has blossomed into a company we can be proud of, and in order to celebrate this milestone we have chosen to donate five trees to Cobb County in honor of the five years we have been in business. Still today we are believers in growing slow and […]

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Two days with GreenMellen

We were fortunate enough to have a long-time client’s daughter come spend two days with us last week to “intern” with GreenMellen.

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Google’s new Material Design

Google unveiled a fascinating new design language a few weeks ago at their I/O Keynote. The new language is called Material Design, and the principles are well documented in an impressive style guide. The new look rivals design trends that Apple and  Microsoft have made popular over the years. While the new technique is not a huge departure from their current look, Google has introduced “delightful details” that subtly give dimensions and movement to ordinary objects. One example is a layering technique that adds dimension to digital design. Google has created a programming language around this technique called “z space“. Z space (similar to x and y positions on a graph) defines the dimension of an element. Google has challenged us to think in terms of relevant layers in a design. This is a concept we have always used in print design and in programs like Photoshop and Illustrator, however the introduction of z space now makes […]

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STEM Day at Kincaid Elementary

Mickey and I had the awesome opportunity to spend a morning at Kincaid Elementary School’s “STEM Day” last week to share our thoughts on how Science, Technology, Engineering and Math (“STEM”) are important skills for what we do here at GreenMellen. Alongside other businesses, including medical professionals and representatives for companies such as Coca-Cola and IBM, we were able to speak with roughly 100 fourth and fifth graders in the two hours we spent at the school. We’re strong believers in education, from working with young people to inspire them along the right path, to using venues such as local meetups and other groups to share knowledge with area colleagues. We thank the staff of Kincaid Elementary for giving us this fun opportunity, and hope to do it again next year!

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Welcome to the new GreenMellen studio!

A new year brings new, exciting things to GreenMellen. We are pleased to announce our new home away from home! We have moved into a studio right off of the Marietta Square in the Denmead Building of Marietta Station. We were most drawn to the character of the building. It is an old chair factory that has been renovated for office space. The building was built in the 1892 and later expanded in 1905. We have an exposed brick wall in our space that was actually the original exterior of the building! Our studio is fully equipped with an oversized whiteboard and plenty of caffeine for brainstorm sessions. We’d love for you to stop by and say ‘hi’! Directions can be found on our studio page.

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GreenMellen wins two design awards!

We’re proud to announce that GreenMellen recently won two American Graphic Design Awards for our design work! The first award was for our very own GreenMellen website in the internet design category. The second award went to an infographic-styled direct mail poster in the poster category.

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So very thankful!

Where to begin? We have had such an exciting year! From our amazing new team members to our shiny new studio, we are so very THANKFUL for a wonderful year of growth. We have also been blessed to have the most amazing clients who are just as much a part of the GreenMellen family as our own team. It is because of you that we are able to do what we love every day. As we approach the new year, we want to continue giving thanks to our network of friends. Did you know that by referring a project to us, we will send you a gift card or referral fee as a thank you? If you know of someone in need of digital marketing or branding assistance, we would love to speak with them! If they become a client we will send you a token of our appreciation. That is […]

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Celebrating 4 Years!

Today is a very exciting day at GreenMellen. Four years ago today, Mickey and I pursued our dream of opening a digital media and design firm. We have been blessed with supportive family and friends, wonderful clients, and a priceless addition to our team. To celebrate our fourth birthday, we chose to perform four acts of kindness for our community, clients, and preferred charities. It is our pleasure to support the following organizations with donations and service: The Arts program at Mt. Bethel Christian Academy The Cobb County Schools Arts programs Kids2Leaders, an organization that supports children of prisoners Keep Cobb Beautiful, donating a tree to Cobb County We are so grateful for all the support we’ve received over the years and we are excited to be able to pass those good deeds forward to those who make a difference in the world. Happy birthday to us!  

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The 10 Principles Of Good Design

As designers, developers, marketers, and consumers, how are any of us to know whether a design is good or not? The answer is often subjective, yet there are common elements in any design that help to achieve success. Vitsœ’s designer, Dieter Rams asked himself the same question decades ago; his answer has helped create 10 universal principles that define good design: Innovative. As technology continues to advance, don’t just innovate for innovation’s sake. Innovate to serve a purpose. Design will continue to evolve along with technology, so embrace the possibilities and find new ways to communicate. Useful. The goal of any design is to be useful. Ask yourself, is there anything in my design that detracts from its end use? Aesthetic. Beauty and usefulness should go hand and hand. A product, website, or design may be useful, but if it is not pleasing to the eye there is little long-term use for […]

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Introducing facebook shared albums

I don’t know about you, but I am certainly excited about facebook’s newest feature release: shared photo albums! Facebook announced Monday that multiple users are now allowed to upload photos to a single album. So, rather than having several albums capturing a certain event scattered throughout facebook, some of which you are able to view and others not, we now have the option to aggregate those photos to a single place. The feature is already quite robust. Facebook is allowing up to 50 contributors to a single album and each user can contribute up to 200 photos each. This could make for some very large photo albums! That said, these albums have the option of three privacy settings: public, friends of contributors, and contributors only. This allows friends to share photos between themselves without over saturating others’ news feeds. This could bring photo sharing to a new level. As you […]

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How to brainstorm before you begin branding

Everyone wants their project to go smoothly and be successful at grabbing their audience’s attention. Here are some basic questions to ask yourself before contacting a designer to start your next branding project:

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Celebrating 50 years of color

This year Pantone is celebrating 50 years of being the global authority on color. To reflect on the impact color has in our lives, here is a fun look at the evolution of color throughout the years!

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College Football Playoff Logo Content

You can almost hear college football fans chanting “It’s about time!” The widely loathed Bowl Championship Series (BCS), which used a computer algorithm to help determine who played in the college football championship game, will be around for just one more year. After that, it will be replaced by the College Football Playoff, a four-team playoff that will give two more teams a chance at winning it all each year. Final Four…sounds familiar. With this new system comes an opportunity for branding, and the CFBP committee is letting the fans get involved. They have presented four logo options on their website and are asking for votes. The contest runs Tuesday, April 23, 2013, to Monday, April 29. Are you going to vote? Which logo do you like most?  

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