Ali Green
Technology is ever-changing and constantly presenting new features and opportunities for web design. A website that was designed 2-3 years ago may not offer the same benefits as newer sites do today. So how do you know when it’s time to start planning a redesign for your website? Below is a list of common some growing pains: Organization and Usability As your company changed over the past few years, your website was probably forced to adapt to these changes. Content may have been tweaked, your navigation structure was most likely altered, and pages may have been added or removed. Just as you are forced to reevaluate the organization of your company on a reoccurring basis, you too should take a step back to evaluate the organization of your website. Content When’s the last time you read the content on your website…like really read through EVERYTHING? You’re not alone. It’s very […]
Read MoreCan’t you just hear it? The sound of the Olympic Anthem welcoming the world to the biggest event in global sports? All of us can appreciate the time and dedication it takes to become an olympic athlete, but there are other dedicated professionals who are working behind the scenes to greet these athletes and their fans with open arms. One major player in these Games are the designers who are tasked with coating the streets of London with color. So before you get consumed by watching gymnastics, swimming and volleyball, let’s take a look into the visual aspects of the Games — the branding. The 2012 Olympic mark was designed by Wolff Olins. It is described as a “jagged emblem, based on the date 2012, [which] comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games.” The goal was to create a […]
Read MoreFor quite a while now, GreenMellen has used Dropbox as the backbone of it’s storage, backup, and file sharing needs. We have always enjoyed the ease and simplicity of sharing folders between team members and clients, and use it quite a bit. It also never phased us to spend a mere $9.99 / month to have a guaranteed backup of the files our livelihood depend on — chump change really, at least until Google released Google Drive. Google Drive was a Dropbox contender at the get-go. Cheaper plans (100GB of Dropbox storage now runs you $9.99, while it’s half that at Google), better compatibility with other Google products such as Docs, and some sweet Evernote-style Optical Character Recognition (OCR). This means, if you scanned a document containing with the word “Atlanta”, you can search Drive for “Atlanta” and should uncover that document. All very neat features worth considering, but when it comes down to it which app […]
Read MoreMore and more you’re hearing words thrown around like “User Experience”, “Usability”, “UX”, and “Experience Design” — while these terms sound pretty basic, a lot goes into creating an online environment that visitors will easily interact with and navigate through. Below are several of the more important pieces of creating a solid user experience. Check and double check all browsers Unfortunately, websites don’t behave the same in all browsers. Things may be looking great in Chrome, but a sneaky bug may show up in Firefox or Internet Explorer. To ensure all users are receiving the same experience, be sure to double check all the popular browsers during the programming and testing process; these include Chrome, Safari, Firefox, Internet Explorer (if you must), and mobile browsers. Use a strict color palate Your website design will just feel better if you keep your color palette limited and consistent. Stay […]
Read MoreWhen somebody comes to us looking for a ‘new brand,’ our first question is not for our client, but for our client’s client: “What is the current perception of company XYZ? Is it reliable? Is it consistent? Is it approachable?” If they can’t answer one of these questions, we need to start somewhere deeper than designing a new logo — we need to start with emotion. So many people believe that a new logo can change the way the company is perceived by the public; when, in fact, the core of a good brand is consistency and evoking a positive emotion. For example, do you greet your customers the same way when they walk in your door? Does your voicemail message give a friendly and informative greeting? Do your emails have a consistent signature? Do you connect with people talking about your company on social media? Yes, a memorable brandmark, […]
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