Sometimes it doesn’t take much to drastically improve your ranking in Google. One of our clients had been tracking their stats since late March and getting a pretty consistent 2-5 visitors/week coming from Google. A few weeks after we launched their new site, we took a look at the numbers — see for yourself:
After the site launched, traffic from the search engines immediately started going up. The first week they saw 35 search engine visitors, then 85, then 146! I expect it will get a bit higher before it starts to level off.
Here’s the key — it wasn’t anything mind-blowing. They added some new content, but it was mostly just simple things like cleaning up their navigation, fixing the title and header tags, properly linking pages to one another, etc. Quality SEO isn’t a magic trick; it’s just doing a lot of little things the right way.
We work hard to help our clients rank well in the search engines because that is free traffic. Even better, a properly constructed site can bring in a lot of long tail traffic, which is simply gold. We put a lot of effort into helping our clients rank well, and the results speak for themselves. That’s a big reason we don’t put our link on your site. It’s your site and we want to make sure we help you maximize your exposure.
We certainly can’t promise these kinds of results for everyone, but we can almost always make it better. Here are a few more examples:
This blog had been around for a while, and the author writes excellent content almost every day. However, she just wasn’t gaining much traction. With our help, she went from about 65 search engine visitors/week to almost 600 over the course of a few months!
This is a content site that was in pretty good shape, but our tweaks helped it go from 78 to 225/week in just a few months.
By working hard to stay on top of the latest changes in the search engine algorithms, and by always putting our clients first, the charts that come after the fact are always fun to look at. 
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We’re proud to unveil the new site for Clairmont Presbyterian Church, located in Decatur, GA. We’ve built this new site from the ground up, including a new logo and a custom-built Content Management System. With little technical knowledge required, the staff is able to update the rotating images on the front page, add/edit staff members, modify any page of the site, and add as many new pages as they need.
The new site is tightly optimized for great ranking in Google, and has ties to the various social networking services that the church uses.
Read more about their new site in our portfolio, or visit them at ClairmontPres.org.
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You see it all the time. Browse on someone’s website and you’ll see “Designed by xxxx” or something similar at the bottom. We don’t do that. Why? Simple: it’s bad for your business.
Our main goal is to help you succeed. By adding a link to the footer of your site, companies help themselves at your expense and are acting naively, greedily or are simply short-sighted.
One of the best things we do for our clients is to help them rank well in Google. As a whole, our clients receive over 250,000 visitors each month from Google, and it’s not from any secret trick — it’s just a lot of small pieces that add up to help everyone succeed. One of those pieces is a lack of unnecessary links on your site to leak your “link juice”.
Pretend for a minute that your home page has 12 units of “link juice” (which is what we’ll use to show the imaginary level of value Google has placed on your site). You can use those 12 units any way you want. If you have two links on your home page, each link would get 6 units and those pages would benefit from that by ranking well in Google for their own search terms. If we toss our link in the footer, then suddenly your 12 units are split three ways, and your other pages only get 4 units each. That’s not a big deal for a single page, but think about that happening on every page of your site. By the time Google works its way through your dozens of pages, you’ll have lost so much juice to our silly footer link that it’ll make for a noticeable hit on your bottom line.
Again, this is just a small piece of the big picture. We also work hard to build your navigation in such a way that Google likes it, make sure your title and header tags are in place, and many other tiny tweaks. Added up, those things will help put you at the top of Google and bring extra customers to your business.
If you’d like more information, or if any that confused you and you’d like clarification, please don’t hesitate to contact us.
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