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Robert Carnes

Marketing Manager

A freelance writer and a published author, Robert brings a wide range of experience to the GreenMellen team. As the Marketing Manager, he supports all our clients’ marketing needs with everything from strategy to implementation.

Robert has worked in a number of different industries before joining GreenMellen—from college athletics to local nonprofits. He lives with his wife and daughter in Smyrna, where they enjoy going on long walks and cheering on all Atlanta sports teams.

Robert’s most recent book, The Story Cycle, is all about how businesses can use storytelling to do marketing better—and releases in October 2022.

  • Enneagram Number 5 (Investigator)
  • Hometown Atlanta, GA
  • Random Fact I’m left-handed and have extremely legible handwriting.
  • Top 5 Songs Listen on Spotify
Robert Carnes headshot

How Do We Build More Ethical and Humane Digital Marketing?

How does a humane perspective impact our practices? Why is it worth it to try being humane? Let’s examine these questions and more together.
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people walking on pedestrian lane during daytime

6 Steps Every Small Business Can Take To Better Storytelling

Every business has a story because every business has people. By people, we don’t just mean your team, but also your customers, potential customers, and business advocates. The stories you tell shouldn’t be about your organization, but these audiences. By sharing their storiess, you invite…
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woman narrating story while recording audiobook

Why Digital Marketing is a Science Experiment (And How to Conduct One)

Is marketing more art or science? We believe it’s a beautiful and confounding mixture of both. There’s certainly a high level of creativity and subjectivity to effective marketing. However, there’s a fair amount of science, too. That’s because digital marketing is a perpetual experiment.
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man doing a sample test in the laboratory