How SEO and Sitemap Creation Go Hand-in-Hand
Sitemaps and search engine optimization (SEO) are both important components of a strong website, but when they’re planned concurrently, they can take your website to…
The Brilliance Blog
Explore our Latest Bright Ideas
GreenMellen Core Value: We Do The Right Thing
At GreenMellen, one of our core values is “We do the right thing.” Sounds broad, right? Let me narrow this in a bit more. “We do the right thing, even if it’s to the detriment of ourselves.” How do we practice this?
GreenMellen Core Value: We Share Our Expertise
Like most businesses, we have a set of core values at GreenMellen. These values are the motivation behind our work and the guiding principles for…
Why Building an Effective Business Website Takes Time
Ads about building websites make web development seem quick, which it can be. But creating an effective business website takes a longer process.
Choosing Which Social Media Platforms Your Company Should Be On
Social media is one of the most effective ways for a business to engage with and grow their audience. Utilizing these channels provides a sense…
How to Master Your SEO Copywriting Efforts
There is no denying that search engine optimization (SEO) copywriting is a powerful tool for your website. By taking the time to optimize your content…
How to Maximize Evergreen Content on Social Media
Do you struggle to create enough content to post on social media? You could benefit from planning ahead with content that can be recycled in the future.
6 Basic Digital Marketing Dos and Don’ts
In case you’ve been living under a rock since 1998, we now live in a digital world. Industries of every size, from newspapers to billboards,…
A Beginner’s Guide to Email Marketing
When it comes to marketing strategies for your company, the first thing that likely pops into your mind are social media strategies. What about email marketing? It’s not the dinosaur that some businesses make it out to be.
How Businesses Can Use StoryBrand to Clarify Your Messaging
Every business needs a consistent and clear message to reach an audience. If you’re struggling to get started, the StoryBrand frame work is a great place to start.
Keeping Your Email Marketing Legit
As long as there is email marketing, there will be spam. That’s a fact of life. So caring about doing email marketing the right way matters.
4 Ways Word of Mouth Referrals and Digital Marketing Work Together
Even in a highly digital age, relationships remain central to marketing and sales. When used strategically, online and relational marketing can work together in tandem.
Get the Best Work Out of a Digital Marketing Agency
When you outsource your digital marketing efforts or work with an agency on something new for your business (like your website), you’re building a partnership…
Your Guide To Creating a Messaging Strategy For Your Brand
Effective messaging is about painting a compelling picture that the audience can see themselves in. Your goal is to help them clearly see themselves buying your product or using your service. A messaging strategy is a tool for framing your brand in a way that your audience will understand.
Why Work with a WordPress Expert on Your Website
WordPress has built a reputation as a powerful, user-friendly content management system (CMS) that powers 40% of the Internet. At GreenMellen, it’s what we build…
