6 Reasons Why You Should Outsource Your Digital Marketing
If you own a business, no matter if it’s a small business or corporation, every moment of your day is precious. One segment of your…
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Start Harvesting Your Fall Email Marketing Strategy
School is back in session, football kicks off in less than two weeks, and Halloween candy and decorations are slowly becoming on sale at stores…
4 Mistakes to Avoid With Your Website Messaging
Today, your website’s messaging serves as your digital sales pitch to visitors and customers alike. Because of this, it’s imperative to make sure your message…
Choosing the Right Imagery for Your Website
When you visit a website for the first time, what do you usually notice first? More than likely, you notice the imagery and/or color scheme…
5 Ways to Use Google Anayltics for Website Improvement
Of all the tools you can utilize for website improvement, Google Analytics provides some of the most valuable insights into your site’s metrics. Many people…
Want a New Website Quick? Here's How You Make It Happen
When people ask us how long it will take for us to create a new website for them, the answer always varies. Depending on the…
GreenMellen Wins Two 2018 dotCOMM Awards for Website Design
We’re excited to announce that two of our website designs won 2018 dotCOMM awards! Aimee Copeland Foundation’s website won a Gold award in the non-profit category, and…
A Beginner's Guide to Website Wireframing
At GreenMellen, we believe in implementing tried-and-true processes for each of our clients’ projects for better outcomes. For example, our website development process consists of…
Why We Love ActiveCampaign
We often get asked what our favorite email marketing tool is, and although there are plenty of good options, we believe ActiveCampaign is one of…
Why Your Website Needs SSL By July 24, 2018
On July 24, 2018, the Chrome 68 update is due to be released, and any website that has not adopted HTTPS/SSL encryption (with the green…
A/B Testing the Right Website Elements
The beauty of anything digital marketing related is you’re able to test and analyze just about anything in realtime to make sure it’s inline with…
How to Mess Up Your Email Marketing
As one of the most powerful digital marketing tools used still day, email marketing is still relevant for just about any industry. With a 3,600%…
Heat Maps: What Value Do They Provide
The Internet brings us a world of knowledge at our fingertips, and this is no exception to tools to help better understand visitor interaction with…
Website User Experience: How to Make It Impactful
If you’re a dedicated follower of our blog (we love you BTW), you have had heard us refer to the user experience and why everything…
When You Should Redesign Your Website
With the Internet becoming more and more vital to everyday lives, your website is one of your most important business assets. Even if your site…
