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Why We Love ActiveCampaign


We often get asked what our favorite email marketing tool is, and although there are plenty of good options, we believe ActiveCampaign is one of the most affordable, valuable automation tools out there. With features such as a Google Analytics integration, seamless WYSIWYG email editor, and site tracking, there really isn’t much to complain about when it comes to ActiveCampaign.

This post is dedicated to our favorite features of ActiveCampaign and why we think this is the best-kept secret in the marketing automation world.

User-Friendly Interface

The moment you log into any email automation software, you’re welcomed by a dashboard that’s either user-friendly or complete chaos. ActiveCampaign’s interface is very well-designed and intuitive. The main dashboard page gives you an overview of your ActiveCampaign account, and you can customize it to show your most important metrics.

Automation Capabilities

Email automation allows you to create a stream of actions that are triggered by a specific action. Whether you’re new or accustomed to automations, ActiveCampaign makes it easy for you. This software will walk you through a process and help you decided which automation is best for your goals. If you’re a more seasoned email marketer, you can start from scratch and use their list of actions to map your automation journey in no time.

From shopping cart abandonment to boosting contact satisfaction, the capabilities of ActiveCampaign’s automations are endless.

Seamless Campaign Creator

No matter if you want to create one-time emails, autoresponders, drip campaigns or automated workflows, ActiveCampaign’s campaign creator makes it seamless. Their drag-and-drop email designer and templates allow you to design beautiful, mobile-responsive emails that match your branding standards. You can even take your email engagement one step further by creating up to five split versions of a single email for maximum conversions.

The list goes on and on of the features including in their campaign creator, and it’s something worth getting to know.

Plethora of Integrations

The sales and CRM capabilities ActiveCampaign can add more value to the software you already use. This includes the over 150 app integrations you can utilize to level up your resources. Check out this list of all the apps ActiveCampaign can work in sync with.

Pricing That Works With Your Budget

As a small business ourselves, we are always looking for the most reasonable pricing options for not just our own set of tools, but for our clients as well. When it comes to pricing, this might be ActiveCampaign’s biggest pro. With all the features we listed above (and trust us when we say we haven’t even scratched the surface on them), their pricing is unique, as it’s based on the number of contacts you’ll have within this software. There are four levels of packages (Lite, Plus, Professional and Enterprise), and you can pay either monthly or annually. Learn more about their pricing and see which one fits your budget and needs.

As we said, there are plenty of other features we could go on and on about, but the best way to experience the power and value of ActiveCampaign is by trying out for yourself. Learn more about ActiveCampaign’s 14-day free trial or get in touch with us and see how you can get started with an account!

About the Author

Brooke Desmond

Communications Manager
With a passion for all things digital marketing, Brooke aims to give a unique perspective on the latest trends and ideas in this ever-changing space.

View Brooke's Profile

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