Email is still the digital channel with the highest ROI today. With popular social media platforms complicating your ability to reach your followers, a reliable email marketing platform is more important than ever.
It’s important to keep your email communications branded and consistent, whether simply by establishing company email addresses or by developing a branded monthly eNewsletter. No matter the level of involvement you’re seeking, we can help you effectively increase brand engagement through email marketing.
Our email automation software of choice is ActiveCampaign, as we believe this all-in-one email marketing platform can meet your email marketing goals. No matter if you’re looking to explore a shopping cart abandonment automation or seasonal promotions, ActiveCampaign gives you the flexibility to customize your email marketing efforts through their user-friendly dashboard.
If you’re unsure about what email marketing strategies you’d like to explore, GreenMellen will help define the best approach for your business to connect with your leads through email and convert them into customers. Here’s a look into how we make it happen:
To kick things off, our team will conduct a fact-finding meeting to hone in on your email marketing goals and objectives. During this stage, we’ll define which campaign(s) will benefit your business the most, how your email’s message and tone need to be written, and all other noteworthy details to make your email efforts successful.
Link Building Strategy
Once we’ve uncovered the best strategy for your email marketing, we’ll determine the best way to collect email addresses to grow your lists. These options range from adding new forms to your website to labeling subscribers with unique tags for segmented marketing.
Setup Email Platform
To execute your email marketing strategy, we’ll create an account on your business’s behalf on ActiveCampaign. After we establish the account, we’ll set up everything from importing your current contact lists to converting your current website forms to be compatible with this platform.
Present Email Strategy Document
The final step in our process is to present your team with a drafted email marketing strategy for one quarter. We’ll also present further options and prices for us to assist you in executing this strategy from start to finish.
Interested in learning more about our email marketing services?