Skip to main content

Robert Carnes

6 Best Continuing Education Sources For Digital Marketers

Whether or not you studied marketing in college (or even went to college), all marketers should be perpetual students. There is no end to your education for several reasons. But the good news is that there is also no shortage of areas where you can learn.

Read More

How We’re Improving Our Brighter Web Marketing Meetups in 2023

As we enter 2023, we’re changing things up again with our meetups. No matter if you’ve never been to one before or have attended several, here’s what you can expect from our new-look marketing meetups moving forward.

Read More

Which Digital Marketing Platforms Should You Start Working on First?

Don’t try to do it all at once—or at least not right away. Build up to full marketing capacity. That starts with setting your priorities and focusing on one thing until you’re proficient at it. That means picking one marketing platform to optimize at a time.

Read More

How Do We Build More Ethical and Humane Digital Marketing?

How does a humane perspective impact our practices? Why is it worth it to try being humane? Let’s examine these questions and more together.

Read More

6 Steps Every Small Business Can Take To Better Storytelling

Every business has a story because every business has people. By people, we don’t just mean your team, but also your customers, potential customers, and business advocates. The stories you tell shouldn’t be about your organization, but these audiences. By sharing their storiess, you invite them into a larger narrative and show the role your business plays in improving their lives.  Storytelling is much easier said than done. That’s because organizational stories reach far beyond just the telling. In order to share these impactful narratives, your business much take the time to collect and craft stories into a meaningful experience for the right audience. Sound confusing or daunting? It doesn’t have to be. There are plenty of businesses who use this same method (whether they realize it or not) to attract and serve customers every day. Your company can do the same by following these simple steps. 1. Listen For […]

Read More

Why Digital Marketing is a Science Experiment (And How to Conduct One)

Is marketing more art or science? We believe it’s a beautiful and confounding mixture of both. There’s certainly a high level of creativity and subjectivity to effective marketing. However, there’s a fair amount of science, too. That’s because digital marketing is a perpetual experiment.

Read More

The 7 Types of Website Traffic Sources (And How To Increase Each One)

The internet is vast and treacherous, which means we rely on a number of ways to navigate to the right content and sites. Therefore it should come as no surprise that people come to your website from a variety of places.

Read More

Why Digital Marketing is Vital to Your Advocacy Group’s Mission

Effective digital marketing is one solution to nonprofit overcrowding. Just having a website or social media account alone won’t fix the problem, but not having either will certainly cause your organization to fall behind.

Read More

5 Ways Nonprofit Organizations Benefit from Digital Marketing

Most people think of and treat nonprofit organizations differently from the average business. But they still can’t afford to ignore digital marketing.

Read More

The Best Way To Hire a New Marketing Person At Your Business

Hiring the right marketing person for your business can bring huge value, but it also takes plenty of time and preparation.

Read More

How to Recycle Digital Marketing Content & Why It’s Important

The most effective digital marketers are recyclers No, I’m not talking about the environment or plastic bottles—although that’s important, too. I’m referring to reusing content across multiple channels to get the best use from it.

Read More

Preparing Your Business for the Big Transition to Google Analytics 4

We’re all being forced to transition from Universal Analytics to Google Analytics 4. Here’s what that means and what you need to do.

Read More

5 Step Method to Get a Blog Post to Rank Well Organically

Writing quality blog content helps your website to rank better for certain search terms. But how do you optimize a blog post for search?

Read More

8 Marketing Tools We’re Certified to Help You With

Need help with a marketing service? Or want to use a specific digital tool? We’re ready to help your business with each of the following platforms.

Read More

3 Reasons Why Self-Care is Important for Digital Marketers and 10 Ways To Get Better at It

Self-care is frequently discussed, but too often overlooked, especially when it comes to marketing professionals. To start off a new year, let’s examine why self-care is as important as ever and why it’s needed for every marketer. Do yourself a favor and read this blog post.

Read More