Robert Carnes
How does a humane perspective impact our practices? Why is it worth it to try being humane? Let’s examine these questions and more together.
Read MoreEvery business has a story because every business has people. By people, we don’t just mean your team, but also your customers, potential customers, and business advocates. The stories you tell shouldn’t be about your organization, but these audiences. By sharing their storiess, you invite them into a larger narrative and show the role your business plays in improving their lives. Storytelling is much easier said than done. That’s because organizational stories reach far beyond just the telling. In order to share these impactful narratives, your business much take the time to collect and craft stories into a meaningful experience for the right audience. Sound confusing or daunting? It doesn’t have to be. There are plenty of businesses who use this same method (whether they realize it or not) to attract and serve customers every day. Your company can do the same by following these simple steps. 1. Listen For […]
Read MoreIs marketing more art or science? We believe it’s a beautiful and confounding mixture of both. There’s certainly a high level of creativity and subjectivity to effective marketing. However, there’s a fair amount of science, too. That’s because digital marketing is a perpetual experiment.
Read MoreThe internet is vast and treacherous, which means we rely on a number of ways to navigate to the right content and sites. Therefore it should come as no surprise that people come to your website from a variety of places.
Read MoreEffective digital marketing is one solution to nonprofit overcrowding. Just having a website or social media account alone won’t fix the problem, but not having either will certainly cause your organization to fall behind.
Read MoreMost people think of and treat nonprofit organizations differently from the average business. But they still can’t afford to ignore digital marketing.
Read MoreHiring the right marketing person for your business can bring huge value, but it also takes plenty of time and preparation.
Read MoreThe most effective digital marketers are recyclers No, I’m not talking about the environment or plastic bottles—although that’s important, too. I’m referring to reusing content across multiple channels to get the best use from it.
Read MoreWe’re all being forced to transition from Universal Analytics to Google Analytics 4. Here’s what that means and what you need to do.
Read MoreWriting quality blog content helps your website to rank better for certain search terms. But how do you optimize a blog post for search?
Read MoreNeed help with a marketing service? Or want to use a specific digital tool? We’re ready to help your business with each of the following platforms.
Read MoreSelf-care is frequently discussed, but too often overlooked, especially when it comes to marketing professionals. To start off a new year, let’s examine why self-care is as important as ever and why it’s needed for every marketer. Do yourself a favor and read this blog post.
Read MoreWe’ve built hundreds of traditional websites, but see some common issues. So we came up with a unique new solution to address them.
Read MoreBlogging is a great way to grow your website’s SEO and grow yourself as a thought leader. Even if it’s sometimes difficult to find things to write about, creating the perfect blog post isn’t as challenging as you might think.
Read MoreWriting is an often overlooked and underappreciated skill, but it’s central to effective marketing. Whether you realize it or not, nearly everything you do in marketing involves writing. So how are marketing and writing connected? And how can business leaders become better writers?
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