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Robert Carnes

5 Ways Nonprofit Organizations Benefit from Digital Marketing

Most people think of and treat nonprofit organizations differently from the average business. But they still can’t afford to ignore digital marketing.

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The Best Way To Hire a New Marketing Person At Your Business

Hiring the right marketing person for your business can bring huge value, but it also takes plenty of time and preparation.

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How to Recycle Digital Marketing Content & Why It’s Important

The most effective digital marketers are recyclers No, I’m not talking about the environment or plastic bottles—although that’s important, too. I’m referring to reusing content across multiple channels to get the best use from it.

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Preparing Your Business for the Big Transition to Google Analytics 4

We’re all being forced to transition from Universal Analytics to Google Analytics 4. Here’s what that means and what you need to do.

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5 Step Method to Get a Blog Post to Rank Well Organically

Writing quality blog content helps your website to rank better for certain search terms. But how do you optimize a blog post for search?

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8 Marketing Tools We’re Certified to Help You With

Need help with a marketing service? Or want to use a specific digital tool? We’re ready to help your business with each of the following platforms.

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3 Reasons Why Self-Care is Important for Digital Marketers and 10 Ways To Get Better at It

Self-care is frequently discussed, but too often overlooked, especially when it comes to marketing professionals. To start off a new year, let’s examine why self-care is as important as ever and why it’s needed for every marketer. Do yourself a favor and read this blog post.

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5 of the Most Common Website Development Challenges (and 1 New Solution)

We’ve built hundreds of traditional websites, but see some common issues. So we came up with a unique new solution to address them.

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[Roundup] Top 10 GreenMellen Blog Posts of 2021

Blogging is a great way to grow your website’s SEO and grow yourself as a thought leader. Even if it’s sometimes difficult to find things to write about, creating the perfect blog post isn’t as challenging as you might think.

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Why Writing is the Most Important Marketing Skill

Writing is an often overlooked and underappreciated skill, but it’s central to effective marketing. Whether you realize it or not, nearly everything you do in marketing involves writing. So how are marketing and writing connected? And how can business leaders become better writers?

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GreenMellen Core Value: We Share Our Expertise

Like most businesses, we have a set of core values at GreenMellen. These values are the motivation behind our work and the guiding principles for our agency decisions. Our five core values are: We are always improving. We are responsive. We do the right thing. We share our expertise. We think outside the box. To better understand these values, we thought we’d unpack each one of these principles. Let’s start with: “We share our expertise.” Why do we share our expertise? Who do we share it with? What expertise do we share and how? Why we share our expertise Digital marketing is constantly changing—so continuing education and professional development is important to keep up. But not every business leader has the time to attend marketing conferences or read the latest industry books. They’d be better off with a single, trusted source of information on digital marketing. And that’s exactly what […]

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How to Maximize Evergreen Content on Social Media

Do you struggle to create enough content to post on social media? You could benefit from planning ahead with content that can be recycled in the future.

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Keeping Your Email Marketing Legit

As long as there is email marketing, there will be spam. That’s a fact of life. So caring about doing email marketing the right way matters.

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4 Ways Word of Mouth Referrals and Digital Marketing Work Together

Even in a highly digital age, relationships remain central to marketing and sales. When used strategically, online and relational marketing can work together in tandem.

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Your Guide To Creating a Messaging Strategy For Your Brand

Effective messaging is about painting a compelling picture that the audience can see themselves in. Your goal is to help them clearly see themselves buying your product or using your service. A messaging strategy is a tool for framing your brand in a way that your audience will understand.

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