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Robert Carnes

H1 & H2: Why You Should Always Use Headers in Your Website Content

Not only do headers make online content easier for humans to understand, but header tags (like H1 and H2) also guide bots on how to categorize and organize content on search engines.

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Case Studies: Telling Client Stories To Help Build Brand Awareness

Using stories of your existing clients and past projects gives your experience specificity. In marketing, we call these case studies—which is a boring name for a very effective tool.

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AI Policies: What Are They and Does Your Small Business Need One?

It’s no secret or surprise that artificial intelligence (AI) has taken the world by storm recently. The business world and even small businesses are not immune from these sweeping changes. Ignoring the impact AI will have on every industry is not a viable long-term option. The best choice for each of us is to proactively adapt ourselves and our organizations before we’re forced to do so or go out of business. Researching and writing a set of AI policies is one step in the right direction. This process guides a small business through where AI is used and keeps us transparent with our team and customers. But what’s involved with creating AI policies? Is it necessary in your industry? And what resources are available to help execute this new business documentation? What Are Business AI Policies? AI policies are guidelines and rules that govern the development, deployment, and usage of […]

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Conducting an Annual Marketing Audit for Your Business

Hearing the word “audit” gives some people shivers because of its connotation with taxes and the IRS. However, an audit can be a genuinely beneficial tool when used properly. In this case, we’re considering what an audit can do for your business’s marketing.

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Audience Research: 8 Proven Tactics and Tools To Understand Your People

How well do you know your target audience? Understanding who you’re trying to reach is vital to effective marketing. So is knowing what information is relevant to your audience and how they prefer to communicate.

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The Basics for Launching an Effective Digital Marketing Campaign

Digital marketing is an ongoing process. Effective marketing means planning for the long term and sticking with a sustainable effort. However, there are appropriate times when you can invest more than your usual effort and budget.

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Marketing Humor: How to Make Your Brand Funny

Your brand could benefit from using some humor in marketing.

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Marketing Copywriters: Why You Need One and What To Look For

Effective copywriting elevates your entire marketing game. That’s why a strong marketing copywriter is like a superhero.

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Website Insurance: Why Your Business Needs Web Maintenance

Does your company have website insurance? Wait, is that a thing?

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The Basics of Business Online Reputation Management

Reputation management is the process of monitoring and engaging with online reviews and other third-party reflections on your business. These various platforms form your online reputation—a reputation that should be actively watched after and managed.

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8 Tips for a More Effective Website 404 Error Page [with Examples]

When done effectively, your website’s 404 error page can be an opportunity to redirect people and maybe even make them smile. Here are a few simple suggestions for how you can make the most of an error page with some great examples from across the web.

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6 Best Practices For Creating And Posting Video Content To YouTube

How do you effectively share videos on YouTube and your other digital channels? We’ve compiled a few of our best practices to guide your video creation efforts.

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6 Best Continuing Education Sources For Digital Marketers

Whether or not you studied marketing in college (or even went to college), all marketers should be perpetual students. There is no end to your education for several reasons. But the good news is that there is also no shortage of areas where you can learn.

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How We’re Improving Our Brighter Web Marketing Meetups in 2023

As we enter 2023, we’re changing things up again with our meetups. No matter if you’ve never been to one before or have attended several, here’s what you can expect from our new-look marketing meetups moving forward.

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Which Digital Marketing Platforms Should You Start Working on First?

Don’t try to do it all at once—or at least not right away. Build up to full marketing capacity. That starts with setting your priorities and focusing on one thing until you’re proficient at it. That means picking one marketing platform to optimize at a time.

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