Robert Carnes
Effective copywriting elevates your entire marketing game. That’s why a strong marketing copywriter is like a superhero.
Read MoreDoes your company have website insurance? Wait, is that a thing?
Read MoreWhether or not you studied marketing in college (or even went to college), all marketers should be perpetual students. There is no end to your education for several reasons. But the good news is that there is also no shortage of areas where you can learn.
Read MoreAs we enter 2023, we’re changing things up again with our meetups. No matter if you’ve never been to one before or have attended several, here’s what you can expect from our new-look marketing meetups moving forward.
Read MoreHow does a humane perspective impact our practices? Why is it worth it to try being humane? Let’s examine these questions and more together.
Read MoreEvery business has a story because every business has people. By people, we don’t just mean your team, but also your customers, potential customers, and business advocates. The stories you tell shouldn’t be about your organization, but these audiences. By sharing their storiess, you invite them into a larger narrative and show the role your business plays in improving their lives. Storytelling is much easier said than done. That’s because organizational stories reach far beyond just the telling. In order to share these impactful narratives, your business much take the time to collect and craft stories into a meaningful experience for the right audience. Sound confusing or daunting? It doesn’t have to be. There are plenty of businesses who use this same method (whether they realize it or not) to attract and serve customers every day. Your company can do the same by following these simple steps. 1. Listen For […]
Read MoreIs marketing more art or science? We believe it’s a beautiful and confounding mixture of both. There’s certainly a high level of creativity and subjectivity to effective marketing. However, there’s a fair amount of science, too. That’s because digital marketing is a perpetual experiment.
Read MoreThe internet is vast and treacherous, which means we rely on a number of ways to navigate to the right content and sites. Therefore it should come as no surprise that people come to your website from a variety of places.
Read MoreEffective digital marketing is one solution to nonprofit overcrowding. Just having a website or social media account alone won’t fix the problem, but not having either will certainly cause your organization to fall behind.
Read MoreMost people think of and treat nonprofit organizations differently from the average business. But they still can’t afford to ignore digital marketing.
Read MoreHiring the right marketing person for your business can bring huge value, but it also takes plenty of time and preparation.
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