Using stories of your existing clients and past projects gives your experience specificity. In marketing, we call these case studies—which is a boring name for a very effective tool.
Read MoreIt’s no secret or surprise that artificial intelligence (AI) has taken the world by storm recently. The business world and even small businesses are not immune from these sweeping changes. Ignoring the impact AI will have on every industry is not a viable long-term option. The best choice for each of us is to proactively adapt ourselves and our organizations before we’re forced to do so or go out of business. Researching and writing a set of AI policies is one step in the right direction. This process guides a small business through where AI is used and keeps us transparent with our team and customers. But what’s involved with creating AI policies? Is it necessary in your industry? And what resources are available to help execute this new business documentation? What Are Business AI Policies? AI policies are guidelines and rules that govern the development, deployment, and usage of […]
Read MoreHearing the word “audit” gives some people shivers because of its connotation with taxes and the IRS. However, an audit can be a genuinely beneficial tool when used properly. In this case, we’re considering what an audit can do for your business’s marketing.
Read MoreHow well do you know your target audience? Understanding who you’re trying to reach is vital to effective marketing. So is knowing what information is relevant to your audience and how they prefer to communicate.
Read MoreDigital marketing is an ongoing process. Effective marketing means planning for the long term and sticking with a sustainable effort. However, there are appropriate times when you can invest more than your usual effort and budget.
Read MoreYour brand could benefit from using some humor in marketing.
Read MoreEffective copywriting elevates your entire marketing game. That’s why a strong marketing copywriter is like a superhero.
Read MoreDoes your company have website insurance? Wait, is that a thing?
Read MoreWhether or not you studied marketing in college (or even went to college), all marketers should be perpetual students. There is no end to your education for several reasons. But the good news is that there is also no shortage of areas where you can learn.
Read MoreAs we enter 2023, we’re changing things up again with our meetups. No matter if you’ve never been to one before or have attended several, here’s what you can expect from our new-look marketing meetups moving forward.
Read MoreHow does a humane perspective impact our practices? Why is it worth it to try being humane? Let’s examine these questions and more together.
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