GreenMellen has been building business websites for more than a decade. We’ve built hundreds of traditional websites for our clients and have seen outstanding success.
However, traditional website development comes with some challenges.
Because we’ve heard some of these tensions come up repeatedly, we’ve recently introduced a new option for website builds. Let’s take a look at the five most common obstacles and how this solution addresses them.
1. Timing
We have a tried-and-true process for building websites. This process typically involves strategy, site mapping, copywriting, wireframing, design, development, testing, and training. This was carefully designed to serve our clients, maximize our team’s talents, and get a quality output.
One of the downsides to this process is that it takes time.
A traditional website build like this typically takes between five and six months. Depending on how many revisions the client wants, it can sometimes take even longer—occasionally drifting into a year or more.
This timing can be understandably frustrating for some clients who just want a great-looking website quickly. And we’d love to be able to deliver a website faster, but never want to compromise on the quality of our work.
Thankfully, you can get a custom-WordPress website faster than you think.
2. Cost
The benefit of working with a digital marketing agency like GreenMellen is that you get our expertise and a fully-customized WordPress website.
One of the downsides is a more premium price.
There are plenty of services available that allow you to create a templated website for a few hundred dollars. By contrast, our websites typically cost about $10,000-$25,000. Keep in mind that this cost largely depends on the size and complexity of the site.
It’s valid that a fully custom website isn’t the right option for every business. However, our new solution provides a more cost-effective approach to working towards this goal.
3. Quality
Our primary goal with each website we build is to achieve the highest level of quality. We stand by each of the websites we’ve developed. That’s precisely why our projects might take slightly longer or cost a little more than some of the other alternatives.
Using a do-it-yourself website builder or a WordPress template are decent options for some businesses. However, they require more of your time and attention than you realize.
You’re often more focused on your business, so the quality of the website suffers. That might be the copywriting on the site, the overall design, the page hierarchy, and organization, or the technical performance of your website. These are all elements an agency specializes in for you.
So the question becomes: how do you get a website without compromising the quality? Keep reading this blog post to get the answer.
4. Strategy
As previously mentioned, a marketing strategy is baked into our website process. That means understanding your business goals and how a website can benefit them. Your website should actually help your business to grow, or it’s just a waste of time and money.
Unfortunately, too many businesses dive in headfirst to a new website build without first considering their audience, their messaging, or the supporting marketing channels. This just leads to an ineffective website that was built on guesswork rather than strategy.
Luckily for you, our new web-building approach still offers that needed strategy. You can be assured that you’ll still be getting a website that works for your business, rather than against it.
5. Growth
What are you supposed to do after launching your brand new website? How do you keep it updated and fresh with new content? Too many businesses rush through a website without an ongoing plan for what comes next.
For traditional website builds, we have always offered our clients options for ongoing maintenance plans. This is also where our other marketing services like blogging, email marketing, and social media management come into play. These work to complement your website.
However, there’s a solution that takes this a step further. Our new service offers the opportunity to keep your website growing with your business and staying fresh for your audience.
Introducing the Launch Pad
To address these five website challenges, we recently created a new service option that we call a Launch Pad website. The goal of this new option is to speed up the initial launch process, give you a new website for a more reasonable price, and build the foundation for perpetual growth.
We begin this process with a messaging strategy to understand your business. This leads directly into a sitemap process to figure out what pages can be built first. If you don’t have a website, we’ll launch with a single page and grow from there.
Keep in mind that a Launch Pad website isn’t the right option for every business. Companies with large and complex websites are likely a better fit for our traditional website builds. However, this still gives all clients a new option to consider.
We’ve already launched a few successful Launch Pad websites for:
