As a digital marketing agency, we know the importance of regular blogging.
Blogging is a great way to grow your website’s SEO and grow yourself as a thought leader. Even if it’s sometimes difficult to find things to write about, creating the perfect blog post isn’t as challenging as you might think.
GreenMellen Blogging in 2021
In 2021, we published more than 30 original blog posts (not including this one)—all written by our fantastic team. We write a few new posts each month—focusing on digital marketing topics from website development to email marketing.
We even focused one of our monthly meetups on the topic of using blogging to grow your business and yourself.
In our humble opinion, all of the blog posts we write are awesome. But some are more useful or popular than others—which we measure by how many of you read the posts.
In 2020, we rounded up the top 10 blog posts that we’d written during the year. So we thought we’d do the same thing in 2021 just to see what topics were most popular with our readers.
Our Top 10 Blog Posts in 2021
1. What is a Marketing Funnel and Why Do You Need One?
A marketing funnel is a tried-and-true method for building a marketing strategy. It’s a way to break down your customer’s journey into different stages. There are plenty of different ways to build a marketing funnel, but the basic principle remains the same.
2. Google Analytics 4: What We Know and Think So Far
Google recently announced a major update to their popular Google Analytics platform. Google Analytics has always been a very valuable tool for improving your website usability. The hope is that this update will only continue to provide more value.
3. Would You Hire (Or Fire) Your Website if it Was a Salesperson?
Do you know what the most important function your website should serve? It should be a salesperson. If your website is not selling for you, then you should probably fire it. (Or at least make it into a better salesman.)
4. 5 Tips to Improve SEO for Your Service-Based Business
Service-based businesses drew the short end of the stick for displaying their offerings online. That’s why service-based companies need to consider search engine optimization (SEO) as a part of their marketing strategy. If you’re not sure where to start, take a look at these top tips to improve your website’s SEO.
5. Why Work with a WordPress Expert on Your Website
Even with its ease of use for beginner WordPress users, we still highly recommend working with a WordPress expert on your website build, redesign, or ongoing maintenance. These professionals can help your website in ways you may not even realize.
6. Your Guide To Creating a Messaging Strategy For Your Brand
Effective messaging is about painting a compelling picture that the audience can see themselves in. Your goal is to help them clearly see themselves buying your product or using your service. A messaging strategy is a tool for framing your brand in a way that your audience will understand.
7. Why Unsubscribes are Actually Good for Your Email Marketing
Some marketers live in fear of unsubscriptions. They dread people leaving their email list. But the unsubscribe can actually be your friend. When kept at a manageable level, unsubscriptions help make your email marketing efforts more effective.
8. Get the Best Work Out of a Digital Marketing Agency
When you outsource your digital marketing efforts or work with an agency on something new for your business (like your website), you’re building a partnership unlike any other. Getting the best final product or results requires a great deal of trust, transparency, and dedication on both sides.
9. How Businesses Can Use StoryBrand to Clarify Your Messaging
The ways of the world are constantly changing, adapting, and altering how a brand is perceived. So you may wonder how a business can stay ahead of the times and remain top of mind with its consumers. The solution is simple: StoryBrand.
10. UTM Tracking Links: Why They’re Your Marketing Secret Weapon
You may not realize it, but you likely click on UTM tracking links every day. They’re nearly everywhere, hidden in plain sight. And if you learn how to use them properly, they can be a true secret weapon when it comes to your marketing analytics.
Need help with your blog?
We don’t just blog for ourselves. Several of our wonderful clients trust us with managing their company blogs—that includes everything from brainstorming topics, writing headlines and copy, managing a content calendar, and publishing new posts on the site.
If your business could use help with your blog, don’t hesitate to reach out to our team today to find out how we can help.
