Marietta, GA
In the digital world we live in today, there are hundreds of ways to create brand awareness. It's easy to focus on the obvious strategies like social media, websites, brochures, commercials, etc., but why not think outside the box? A new product on the market called Asphalt Art could be an interesting supplement to your brand strategy. It is intended for parking lots, sidewalks, warehouses – … [Read more...]
You can almost hear college football fans chanting "It's about time!" The widely loathed Bowl Championship Series (BCS), which used a computer algorithm to help determine who played in the college football championship game, will be around for just one more year. After that, it will be replaced by the College Football Playoff, a four-team playoff that will give two more teams a chance at … [Read more...]
Whether you're a marketing planner, public relations officer, or a small business owner, you are constantly trying to create a lasting impression of your brand. This Earth Day we have a handful of eco-friendly marketing ideas that can help to establish a sustainable image for your company. 1. Use recycled paper Printers offer many options for recycled paper when printing your marketing pieces. … [Read more...]
It's not easy to create a website that successfully invites users to sit down and stay awhile. More and more we are noticing that people are getting picky about which websites they choose to engage with and which they simply leave behind for the next on the list. It's important to quickly and efficiently connect with your users by providing them with the information they expect to see on your … [Read more...]
Simply put, a style guide is a compilation of design elements that helps to keep your brand consistent. It can be as simple as a one page document that includes your logo, colors, fonts and any other design elements that have been chosen to help distinguish your brand. Some style guides are even so detailed that they highlight what ads, letterhead, brochures and other marketing materials should … [Read more...]
There is certainly a time and place for a tri fold brochure, but why limit yourself? There are so many options out there that could really give your marketing piece an updated look. Double Parellel Fold The piece is first folded in half and then folded in half again. The folds are parallel to each other. Also known as a quarter fold. 4 Panel Roll Fold A brochure which is continuously folded … [Read more...]
You may have noticed some colorful new products being offered at your favorite retail stores. Pantone, the company that created the color matching system that sets the standard for most creative industries is now going mainstream with its product offerings. It used to be that the only time you'd see a Pantone product was when you met with a designer and they flipped though their colorful swatch … [Read more...]
With every design project, a lot of thought goes into drafting layouts, creating copy, development and coding. All these pieces help to create a strong voice for your brand, but did you know colors have persuasion power of their own? Many studies have proven that colors can change your mood, increase your appetite, or even make you want to spend more money. Below are 8 popular colors that … [Read more...]
If there is one thing that facebook does well, it is keeping us on our toes; and sure enough they've done it again. Last week a new guideline was introduced stating "ads and sponsored stories in News Feed may not include images comprised of more than 20% text." This change has been implemented to prevent business from using text-heavy cover images that resemble ads. Many businesses were … [Read more...]
Business cards are powerful tools. They can be conversation starters, they can be note pads, but most of all they are your first impression. As you consider your next business card redesign it's important to realize that, although a business card is a very simple document, there is more that goes into the layout than you would expect. A designer doesn't ever make a choice "just because", there … [Read more...]
