An impactful website that serves your target audience requires a well-planned strategy.
Strategic website planning is the difference between an effective website and one that makes no contribution to a business’s bottom line. Investing in an upfront strategy ensures that your efforts in building a new website aren’t wasted.
Through our strategy process, the end result will be a crystal-clear plan for how your website will become a marketing and sales tool for your business. Here are all the pieces that go into our custom website strategies:
Effective marketing starts with a clear message. Before you can spread the word about your product or service, you have to know how to talk about it. The goal of a messaging strategy is to provide solution statements that appeal to your audience. A messaging strategy ensures that all of your marketing—including your website—focuses on serving your audience.
- Visual Branding
With your written brand established, we can now work on your visual brand. Whether your business has an established brand that needs updating or you are branding a new venture, our visual branding services will give you clean, attention-grabbing brand assets that resonate with your audience.
- Keyword Research
Now more than ever, search engine optimization (SEO) is key to making sure your website is discovered by the right people online.. Our keyword research helps strengthen your website’s likelihood of ranking on search engines.
- Competitive Review
We’ll investigate your marketplace and the websites of your competitors and comparable organizations. This includes analyzing their messaging and overall marketing efforts to ensure that your business stands out from the competition.
- Sitemap Development
By uncovering your website goals and must-have features, we will work with you to create an outline of all the pages that need to be included on the site (either immediately or in the long-term). This sitemap will not only provide a hierarchy of all pages, but also serve as the “blueprint” for continuous website growth.