Without a consistent and impactful story, your customers won’t connect with your company or find value in your product or service.
A tailored messaging strategy will provide a roadmap for your brand’s tone while giving your brand a consistent voice throughout all your marketing collateral.
How we make it happen:
- Target Audience Discovery
We will interview you on the company background, as well as goals and challenges, common customer objections, and what you can do to help overcome those objections. We will also discuss what you want your buyers to feel about your company and what action you want them to take after they find value in your product or service.
- Competitor Analysis
We will uncover who your competitors are, their key differentiators, and why your customers should choose you over them.
- Stakeholder Interviews
We’ll conduct further interviews with company leaders and select customers to help us understand the challenges your customers face and the solutions the company provides.
- Content Outline
The content outline will lay out the key points that will be made in the final deliverables. Each messaging strategy document is uniquely tailored to the company.
- Final Narrative
Once the content outline is approved, we will develop a well-defined elevator pitch, company narrative, and complimenting talking points for your team to use not only on the website but on future marketing pieces as well.