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The Brilliance Blog

Explore our Latest Bright Ideas


Switching Your Website Data From Google Analytics 4 to Fathom

There are many options when considering which platform to track your website’s analytics. Google Analytics is an option most of our clients use and many…

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Why Digital Marketing is a Science Experiment (And How to Conduct One)

Is marketing more art or science? We believe it’s a beautiful and confounding mixture of both. There’s certainly a high level of creativity and subjectivity to effective marketing. However, there’s a fair amount of science, too. That’s because digital marketing is a perpetual experiment.

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man doing a sample test in the laboratory

Preparing Your Business for the Big Transition to Google Analytics 4

We’re all being forced to transition from Universal Analytics to Google Analytics 4. Here’s what that means and what you need to do.

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UTM Tracking Links: Why They’re Your Marketing Secret Weapon

Links are the building blocks of the internet. Being able to quickly and easily click from one web page or site to another is fundamental…

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Google Analytics 4: What We Know and Think So Far

Google recently announced a major update to their popular Google Analytics platform. Since then, the marketing community has been buzzing about what this means for…

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Heat Maps: What Value Do They Provide

The Internet brings us a world of knowledge at our fingertips, and this is no exception to tools to help better understand visitor interaction with…

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6 Easy Ways to Wake Up Your Web Presence

Just like we do from time to time, your web presence can get groggy or stale. Don’t worry, it’s not your fault; there’s new content…

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Ongoing Maintenance: Your Website’s Lifeblood

Your website serves as one of your most important digital assets, but the daunting truth is that many businesses consider their website as a one-time…

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Boost Your Online Reputation

Your business’s online reputation is often something overlooked, but its impact is huge. According to a recent study by BrightLocal, 84% of consumers trust online reviews…

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Our Favorite WordPress Plugins from 2016

It’s safe to say that 2016 was a great year for us, especially for websites. Not only did we strategize, design and launch custom-built websites,…

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How Not to Handle Marketing Automation, Courtesy of AutoNation Ford

We’re big fans of marketing automation at GreenMellen. It can be a powerful tool in your arsenal, if you have the time and money to…

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No One is Going to Watch All of Your Slides

There’s been a lot of talk in the web design community over the past few years about the effectiveness of “sliders”; those images that change…

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Setting up Google’s AMP Project for your website

The Accelerated Mobile Pages (“AMP”) Project, led by Google and hundreds of other publishers, looks to make dramatic changes to how mobile content is delivered…

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55% of hacked WordPress sites are via plugins – how are yours looking?

According to a recent article from the great folks at Wordfence, over 55% of hacked websites are due to a vulnerability of a plugin on…

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What is the dark web and why should I care?

You may have heard about the “dark web” here and there, but what exactly is it? It’s any set of web content that can’t be…

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