The Brilliance Blog

Explore our Latest Bright Ideas

Technology

Heat Maps: What Value Do They Provide

The Internet brings us a world of knowledge at our fingertips, and this is no exception to tools to help better understand visitor interaction with…

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6 Easy Ways to Wake Up Your Web Presence

Just like we do from time to time, your web presence can get groggy or stale. Don’t worry, it’s not your fault; there’s new content…

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Ongoing Maintenance: Your Website’s Lifeblood

Your website serves as one of your most important digital assets, but the daunting truth is that many businesses consider their website as a one-time…

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Boost Your Online Reputation

Your business’s online reputation is often something overlooked, but its impact is huge. According to a recent study by BrightLocal, 84% of consumers trust online reviews…

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Our Favorite WordPress Plugins from 2016

It’s safe to say that 2016 was a great year for us, especially for websites. Not only did we strategize, design and launch custom-built websites,…

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How Not to Handle Marketing Automation, Courtesy of AutoNation Ford

We’re big fans of marketing automation at GreenMellen. It can be a powerful tool in your arsenal, if you have the time and money to…

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No One is Going to Watch All of Your Slides

There’s been a lot of talk in the web design community over the past few years about the effectiveness of “sliders”; those images that change…

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Setting up Google’s AMP Project for your website

The Accelerated Mobile Pages (“AMP”) Project, led by Google and hundreds of other publishers, looks to make dramatic changes to how mobile content is delivered…

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55% of hacked WordPress sites are via plugins – how are yours looking?

According to a recent article from the great folks at Wordfence, over 55% of hacked websites are due to a vulnerability of a plugin on…

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What is the dark web and why should I care?

You may have heard about the “dark web” here and there, but what exactly is it? It’s any set of web content that can’t be…

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Finding the best tools to make things happen

At this month’s Meetup, we talked about all of the tools we use at GreenMellen to help us keep moving forward. We dig into the…

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WordPress 4.4. is out! Here is what’s new.

WordPress 4.4 was just released and you can download it from the WordPress.org download page right now. While it has been tested extensively by tens…

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Don’t be too loyal to the brands you love

We all have brands that we love, whether it’s clothing, cars, electronics or any other area of life. There are reasons that we love those…

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What is Slack?

You’ve probably heard of the service called Slack sometime in the past few months, as it’s growing rapidly. Case in point, I was out with…

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Moving back to Asana

Earlier this year, we switched away from Asana for our daily tasks over to Teamwork.com. Teamwork is an awesome platform, but we’ve ultimately decided to…

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