AI can explain your data, but your website is still the destination
Two ideas have been on our minds lately, and they actually connect more than you’d think. The first: AI is finally making your analytics useful….
The Brilliance Blog
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Technology
That Annoying Cookie Pop-Up Might Be Saving You From a Lawsuit
If you run a small to mid-sized business, there’s a decent chance your website is quietly breaking a privacy law you’ve never heard of. We’re…
A Bit of Insight into How AI Tools Are Referencing Your Website
There is a very quickly-growing set of tools that try to show you how often you’re showing up in AI-generated answers from places like ChatGPT,…
3 Basic Web Development Concepts Every Marketer Should Know
While we don’t expect marketers to know everything about web development, it can be helpful as we develop their websites to know some basics.
Switching Your Website Data From Google Analytics 4 to Fathom
There are many options when considering which platform to track your website’s analytics. Google Analytics is an option most of our clients use and many…
Why Digital Marketing is a Science Experiment (And How to Conduct One)
Is marketing more art or science? We believe it’s a beautiful and confounding mixture of both. There’s certainly a high level of creativity and subjectivity to effective marketing. However, there’s a fair amount of science, too. That’s because digital marketing is a perpetual experiment.
Preparing Your Business for the Big Transition to Google Analytics 4
We’re all being forced to transition from Universal Analytics to Google Analytics 4. Here’s what that means and what you need to do.
UTM Tracking Links: Why They’re Your Marketing Secret Weapon
Links are the building blocks of the internet. Being able to quickly and easily click from one web page or site to another is fundamental…
Google Analytics 4: What We Know and Think So Far
Google recently announced a major update to their popular Google Analytics platform. Since then, the marketing community has been buzzing about what this means for…
Heat Maps: What Value Do They Provide
The Internet brings us a world of knowledge at our fingertips, and this is no exception to tools to help better understand visitor interaction with…
6 Easy Ways to Wake Up Your Web Presence
Just like we do from time to time, your web presence can get groggy or stale. Don’t worry, it’s not your fault; there’s new content…
Ongoing Maintenance: Your Website’s Lifeblood
Your website serves as one of your most important digital assets, but the daunting truth is that many businesses consider their website as a one-time…
Boost Your Online Reputation
Your business’s online reputation is often something overlooked, but its impact is huge. According to a recent study by BrightLocal, 84% of consumers trust online reviews…
Our Favorite WordPress Plugins from 2016
It’s safe to say that 2016 was a great year for us, especially for websites. Not only did we strategize, design and launch custom-built websites,…
How Not to Handle Marketing Automation, Courtesy of AutoNation Ford
We’re big fans of marketing automation at GreenMellen. It can be a powerful tool in your arsenal, if you have the time and money to…
