Skip to main content

The Brilliance Blog

Explore our Latest Bright Ideas


Why You Should Have a Strategy Before Doing Ongoing Marketing

In today’s fast-paced digital landscape, having a solid digital marketing strategy is crucial for businesses of all sizes. It provides a roadmap for success and ensures that your marketing efforts are aligned with your overall business goals. 

Read More

How We’re Improving Our Brighter Web Marketing Meetups in 2023

As we enter 2023, we’re changing things up again with our meetups. No matter if you’ve never been to one before or have attended several, here’s what you can expect from our new-look marketing meetups moving forward.

Read More
group of people on conference room

2017 State of the Word Recap

WordCamp US 2017 was the 128th WordCamp of 2017 and full of WordPress tips, lessons, and announcements. While the attendees ranged from WordPress beginners to advanced…

Read More

All Things WordPress: Business on a Shoestring Budget

During this Meetup, we had Matt James as a special guest speaker to talk about new ways to save money for your business. Whether you’re just…

Read More

All Things WordPress: Climbing to the Top of Google in 2017: SEO That Works

For many businesses, search engine optimization (SEO) is a very important piece of gaining traffic to your website — and ultimately to sales. During this…

Read More

All Things WordPress – Between Two WordCamps

WordCamp US, our national gathering for the WordPress community, was held in Philadelphia in December, and our Atlanta WordCamp is during St. Patty’s Day weekend….

Read More

All Things WordPress – The How, What and Why of SSLs

This All Things WordPress session was lead by Carel Bekker of ClickHOST and Mickey Mellen of GreenMellen Media. They discussed SSL certificates and why they’re…

Read More

All Things WordPress: Growing Your Business in 2017

During this Meetup, we had a panel of three local business owners who use WordPress to generate income. We tried to get a mix of companies,…

Read More

All Things WordPress: Blogging Strategies for 2017

For our first All Things WordPress Meetup of 2017, we discuss a hot topic and possible New Year’s resolution for businesses: blogging. This Meetup discussed how…

Read More

All Things WordPress: Google Analytics – How was Your Year?

During this Meetup, we dug into Google Analytics and looked at ways to examine how a website has performed in 2016 and how to find areas to…

Read More

All Things WordPress: The Essential WordPress Plugins that You Need to be Using

With nearly 50,000 plugins available at (and thousands of other premium plugins out there), it can be hard to sift through the junk to…

Read More

All Things WordPress: I Don’t Have Time for This Meetup

At previous Meetups, we’ve covered a variety of tools that we use to help us organize our workflow and keep us on track. During this Meetup, we…

Read More

All Things WordPress: Getting the Most Out of Your Email Marketing

Even with the high amount of emails users receive on a daily basis, email marketing has an ROI of 3800%. That means for every $1…

Read More

All Things WordPress: Smart Writing for Business Websites

This Meetup was lead by marketing writer Tom Tortorici, and the topic of the day was website content writing. He discussed why good marketing copy is just as much…

Read More

All Things WordPress: Using Advanced Custom Fields Plugin To Build Custom Page Templates

This Meetup was lead by Issac Scheidt of Ramp Ventures and all about building custom page templates with Advanced Custom Fields (ACF). He discussed the basic options the…

Read More