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The Brilliance Blog

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Email Marketing

How to Build a Better Email Newsletter

These days, attention spans are fleeting, and inboxes are overflowing. So it’s even more crucial to stand out from the crowd and captivate your audience….

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A Beginner’s Guide to Email Marketing

When it comes to marketing strategies for your company, the first thing that likely pops into your mind are social media strategies. What about email marketing? It’s not the dinosaur that some businesses make it out to be.

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Keeping Your Email Marketing Legit

As long as there is email marketing, there will be spam. That’s a fact of life. So caring about doing email marketing the right way matters.

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Why Unsubscribes are Actually Good for Your Email Marketing

You may not know all of the expert-level email marketing terms—what is a churn rate anyway? But everyone should be familiar with what an unsubscribe…

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mailbox letters

5 Ways to Decrease Your Email Bounce Rate

Imagine putting in a ton of work crafting the perfect email campaign and sending it to your list of subscribers, only to find that your…

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Creating a Customer Feedback Email People Will Respond To

Collecting qualitative, useful feedback from your customers is a meaningful way to gain insight into improving your products, services or business. While there are many…

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6 Creative Tactics to Grow Your Email List

Did you know that email databases degrade about 23% every year? The reasons behind this range from opt-outs to users getting rid of their old…

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2019 Holiday Email Marketing Tips

Even though it seems like pumpkin spice season has only begun, the holidays will be here before we know it. While it’s okay to shop…

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Email Preheaders: Do They Help Open Rates

Email preheaders are short summaries that follow the subject line of an email, and these have become the latest trend in email marketing. Here is…

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How to Use Psychology for Succesful Email Marketing

Psychology comes into play with a lot of marketing efforts, and since email marketing is all about building a long-lasting relationship with new and existing…

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5 Ways Increase Brand Awareness Through Email Marketing

Brand awareness is extremely important for your brand, and email marketing is one of the best outlets to remind your audiences about your business. According…

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Why We Love ActiveCampaign

We often get asked what our favorite email marketing tool is, and although there are plenty of good options, we believe ActiveCampaign is one of…

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How to Mess Up Your Email Marketing

As one of the most powerful digital marketing tools used still day, email marketing is still relevant for just about any industry. With a 3,600%…

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The Undeniable Power of Email Newsletters

As a business owner or marketer who wants to grow your business and better connect with your audience, email newsletters are a great place to…

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