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The Brilliance Blog

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social media

6 Advanced LinkedIn Features to Take Your Account To the Next Level

LinkedIn is a powerful social networking platform for business leaders because it is specifically for professionals. It should often be the first social account to…

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Digital Marketing Scams: How to Spot and Avoid Them Online

In an era dominated by technology and connectivity, we have access to everything we want and need right in our hands. The internet plays a…

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10 Best Practices for Writing Business Social Media Content

In today’s digital age, social media is at the forefront of most businesses’ marketing plans. Companies use this indispensable tool to connect with their audience,…

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How To Grow Your LinkedIn Presence In 15 Minutes Per Day

LinkedIn is the social platform that professionals use daily to make new connections. For many small businesses, this is the best place to grow an…

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Is Social Media Marketing Relevant For B2B Companies?

Social media has been used by businesses to drive awareness and increase sales since the 1990s.. The evolution of social channels over the years has…

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Social Media Lessons from a Flat Tire

So today I got a flat tire. A flat tire is never welcome, but the timing for this one was really bad. I was stuck…

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Social Media Relearned: SoCon14

This past weekend, GreenMellen Media attended SoCon14 — the Southeast’s longest running social media event. SoCon has thrived as a must-attend professional conference offering an…

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Who’s Winning the Big Game

At $4 million for a 30 second commercial, Super Bowl advertising is serious business.  Advertisers want to make sure that they are getting the most…

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Public or Private: Which Should You Set Your Social Media Accounts to?

Should you set your social accounts to private to protect yourself, but risk fewer people seeing your online content? Or should you share everything publically, but potentially expose yourself to privacy concerns? There are advantages and disadvantages to each approach.

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Working toward A Brighter Web

Over the years I’ve posted quite a few video tutorials on here and on other sites.  The problem is that they were scattered all over…

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Churches: Stop contemplating social media and just dive in.

Over the past year, I’ve worked with a variety of churches to help get their social media effort off the ground or help to fine-tune…

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