Does measuring digital metrics feel more like a chore than an advantage? Feel like you’re drowning in meaningless numbers? Confused about what KPI and ROI even mean for your business?
Digital marketing allows us to make data-driven decisions but also requires business leaders to understand the ever-changing landscape of marketing metrics.
You don’t need to feel lost or confused because we’re here to walk through some data basics and best practices. Join other local business marketers for an interactive conversation on what to measure, how to measure it, and why it matters.