To compete in today’s buzzing world of digital marketing, SEO (Search Engine Optimization) and social media are two main staples in any successful marketing strategy. Since paid and organic SEO are strategies to get new attention, and social media is an outlet to harness and maintain attention, it only makes sense that these two tactics would cross paths.
When executed correctly, social media marketing can play a role in your SEO efforts. Take a look at the top three ways social media can boost your SEO.
Rack Up Some Backlinks
Link building is known as “the currency of the Internet.” Ranking science for search engines tend to change, but high-quality backlinks have always remained relevant. Your social media pages can serve as the best place for enticing links to your website.
Social media marketing allows you to share content and to encourage engagement with it. The more engaging your content is, the more people will share it with their peers. Engaging content will then give people a better opportunity to find and link to your content. If you have a list of top-performing content, try repurposing and reposting them to your social media pages. You may be surprised how your audiences engage with it!
Get More Content Visibility
Social media serves as your brand’s outlet to showcase its personality and spark real-time engagement with your audience. It is also the first place you should push your fresh content to maximize your posts’ potential exposure.
Think about it: Do you think your posts will be optimized enough alone to publish without any promotional efforts? Unless you have cracked the code for instant organic SEO success, you probably won’t see success by posting alone. Social media helps your content get the visibility you hoped for, which will contribute to bringing plenty of SEO benefits along with it. If you’re not getting the results you want with your SEO contact SEO Advantage to help you.
Boost Your Brand Awareness
As you build an engaging brand through your social media pages, your brand awareness will also grow. While your brand awareness continues to build up, it could lead to not just more followers, but more organic search traffic to your website and other social pages as well. An active social media reputation will play a role in many areas of your branding.
If you have not already, it may be wise to take some much needed time to see how you can tailor your social media strategy to enhance your website’s SEO. You will thank yourself in the long run!
To learn more about SEO and social media strategies, contact GreenMellen today!